See what’s new

Get a look at the newest products & experiences from Fitbit

new

The world’s slimmest wristband with continuous heart rate.

Introducing the all-new Alta HR—the heart rate wristband that helps you reach your health goals in style.

coming soonExplore sleep insights and sleep stages.

Now, get personalized insights on how to improve your sleep. And on Alta HR, Charge 2 and Blaze, you’ll see your time spent in light, deep and REM stages.

Learn more

coming soon

APP UPDATES

Say hello to the Fitbit Community.

All the motivation you need, in one place.

EXPLORE NOW EXPLORE NOW

Friends = Motivation

Add friends in the Fitbit Feed to share your milestones, compete in step challenges and stay inspired.

Find content you care about

Join Groups on topics relevant to you and read health and wellness articles written by experts.

new

Reach your goals faster with Fitstar.

Discover the all-new Fitstar: video workouts with personalized recommendations based on your Fitbit activity, plus new trainers and customizable music.

TRY IT OUT

new

Transform your look for work, workouts and beyond.

Introducing the Alta HR Luxe Leather and Classic Collections and the Charge 2 Sport Collection: distinctive styles for all the places life takes you.

Shop all this and more in the Fitbit Store.

GO TO STORE