Our newest health and fitness experiences are fit for all.

A smartwatch to help you live your best life.

This all-day companion uses personalized reminders, coaching, music & more to help you reach your goals.

Shop the Versa special edition.

The Fitbit Versa special edition watch features an exclusive woven band plus an extra black classic band & lets you make payments without your wallet.

Now kids can get in on the Fitbit fun!

Created for kids 8+, this showerproof fitness wristband tracks steps, active minutes & sleep and rewards kids for hitting their goals.

Fitbit Ionic

Fitbit Ionic: adidas edition is officially here

Unlock your ambition with a unique adidas coaching experience, an exclusive clock face & more.


Start tracking a whole new kind of cycle.

Now, women can turn on female health tracking in the Fitbit app & on Fitbit watches to log periods and gauge ovulation.


More apps.
More clock faces.
More fun.

Explore the latest Fitbit OS update and find more to love on your watch including experimental apps, tons of new clock faces & more.


New accessories to wear Versa your way.

A brand new watch deserves brand new accessories. Shop bands in new styles like metal mesh, stain-resistant silicon & more.

Shop all this and more in the Fitbit Store.