NEW smartwatches and trackers to help you live healthier and make the most of your fitness routine. SHOP NOW


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Welcome to the team: Google Pixel Watch

Take charge of your health with the latest from Fitbit


Help by Google. Health by Fitbit.

Meet the Google Pixel Watch: health, fitness apps for getting things done. And with 4G LTE you can still call, text and get notifications even when you don't have your phone.

Perfect gifts for your list

Trouble choosing? We've got you covered.

Take a short quiz so we can recommend the perfect fit.

The Fitbit app: free, simple, priceless

Stats, guidance, community & a little friendly competition. It's all there in the app.

Fitbit Premium

Elevate your workout with Premium.

Get personalized recommendations for video workouts led by world-class trainers. Exciting new content drops every month.

Steps are just the start.

See how people get better sleep, manage stress and improve their fitness routine wih Fitbit.

Power your population health programs with Fitbit Care


Did you know? Fitbit is now part of Google.

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Free shipping on orders $50+

Extended money back guarantee
on devices and accessories²

1 year limited warranty
on devices and accessories


²For purchases made between November 1, 2022 and December 31, 2022, items may be returned for a full refund until January 31, 2023 or 45 days from date of purchase, whichever is later. Customer is responsible for return shipping costs. Does not apply to the purchase or renewal of Fitbit Premium or other services.