NEW smartwatches and trackers to help you live healthier and make the most of your fitness routine. SHOP NOW
NEW
Fitbit Sense 2
Fitbit Inspire 3
Accessories
Smartwatches
Large display, Google smarts and in-depth health & fitness features
Trackers
Thin form packed with health & fitness features
Help by Google. Health by Fitbit.
Meet the Google Pixel Watch: health, fitness apps for getting things done. And with 4G LTE you can still call, text and get notifications even when you don't have your phone.
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The Fitbit app: free, simple, priceless
Stats, guidance, community & a little friendly competition. It's all there in the app.
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Get personalized recommendations for video workouts led by world-class trainers. Exciting new content drops every month.
Steps are just the start.
See how people get better sleep, manage stress and improve their fitness routine with Fitbit.
Power your population health programs with Fitbit Care