Save up to $50 on gifts for Mother's Day. Sale ends 5/8.* SHOP SALE

FALL 2020

See what’s new in this virtual launch experience.

Meet your guide to better health—new Sense

This smartwatch is packed with easy-to-use tools made to help you with heart health, stress management, skin temperature trends and more.

Put motivation on your wrist with new Versa 3

Say hello to the all-day smartwatch with built-in GPS, Active Zone Minutes and smart experiences to keep you moving.

Get 1 year of Fitbit Premium™ free with new Inspire 2

Reach your goals with the ultimate combination—an easy-to-use fitness tracker with heart rate, and for new Premium users, a 1 year free trial of personalized guidance.*

Run your day with a voice assistant

Use Google Assistant or Amazon Alexa Built-in to quickly check the weather, set bedtime reminders & alarms and more—just by speaking to your Sense or Versa 3.◆


Change is good

Get the right look for any occasion with exclusive accessories from Fitbit.

Shop now

Shop all this and more in the Fitbit Store.



*12 month free Fitbit Premium trial may only be activated with device activation. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. New Premium users only. Content and features may vary by language and are subject to change. See full terms & conditions here. Get help here.


◆Voice assistant availability and features may vary. May not be available in fall 2020 in some countries. See here.