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SEE WHAT'S NEW

Discover motivation that’s fresh, fun & fashionable

Reach your goals with the effortlessly chic Luxe

Get fashion on the outside and fitness on the inside with this slim tracker. A stylish bracelet design, on-wrist activity, sleep & stress tracking, plus in-app insights make Luxe a must-have wellness and wardrobe essential.

Keep kids moving & grooving with Ace 3

Get the tracker that makes fitness fun for kids 6+ with activity & sleep duration tracking, cool clock faces, family challenges and more.

Explore the Spring 2021 launch event

Get a closer look at how the latest products and innovations from Fitbit can help the world manage stress in style.

New accessories
ACCESSORIES

Change is good

Get the right look for any occasion with exclusive accessories from Fitbit.

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New accessories

Shop all this and more in the Fitbit Store.