BLACK FRIDAY DEALS—Save up to $100 on select products and get free 2-day shipping** on orders $50+. Plus, buy Sense and add a free sport band² with code SPORT. Sale ends 11/29.*
Tune in to your body
Redefine your routine
Shop Charge 5
Pair fashion with fitness
Proceed to remove item from shopping cart?
You can only purchase one membership at a time. The membership will be linked to your Fitbit account. If you would like to upgrade to another membership, complete your order, navigate back to the cart to add another membership.
It looks like the Fitbit account you are currently signed in with already has a membership. Thanks for being a member! If you are trying to purchase a membership for another account, please sign in with that account before making a purchase.
Looks like you already have an active Premium membership! Because you subscribed via the Fitbit app, you’ll need to upgrade to Health Coaching within the app, too. Learn more about managing your subscriptions.