For support from Fitbit as we face COVID-19, open the Fitbit app for free Fitbit Premium content made to help you focus on your health. Learn more

Take care of yourself and your health with Premium

To support you during this difficult time, we’re offering a 90-day free trial of Premium to help you stay active, sleep well and manage stress. Unlock it all in the Fitbit app.*

Let's do this.

Fitbit Premium Membership (Monthly)


Get motivated with this month-to-month plan.

Fitbit Premium Membership (Annual)


Commit to get fit and save 30%.

You've got the data. Now connect the dots.

Premium turns the stats on your wrist into personalized insights and guidance. Because the smartest approach to reaching your goals is one that’s custom-built for you.

Premium introduction

Go Premium

Get personalized health and fitness guidance just for you.

Free Fitbit app


Free Fitbit app

*Free trial only redeemable in app. Valid payment method required. Cancel before free trial ends to avoid subscription fees.