UP TO $70 OFF SELECT PRODUCTS

BLACK FRIDAY PREVIEW

Get wrapped up in the sale of the year. Starts 11/22.

Up to $70 off select products! Sale starts 11/22.

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Our most advanced fitness tracker yet

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An all-day health and fitness smartwatch

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An activity tracker that lets kids 8+ get in on the fun

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

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Take a quiz to see which watch or wristband is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes & more.

Join Free Workouts

Stay motivated with free events in your city.

Explore Fitbit OS

Meet the watch experience made for your goals.

Drive higher engagement across the full spectrum of care.

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert