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Today’s the day to show your step goal who’s boss!
So lace up, get out there and don’t stop stepping til the clock hits midnight.

Today’s the day to beat your best! Start your Goal Day challenge in the Fitbit app now.

Customize Alta HR & Charge 2 with these stylish bands.

See time in light, deep & REM sleep, plus personalized insights to help you sleep better.

Recommended video workouts based on your Fitbit activity, plus customizable music.

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.