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Live your best life with

Meet the all-new health and fitness companion that packs personalized insights, 24/7 heart rate, music, apps & 4+ day battery into a super lightweight design.*

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A watch with a unique coaching experience

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See what’s new

Female health tracking, sleek accessories & more

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An activity tracker that lets kids 8+ get in on the fun

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app

Stay motivated with free events in your city

Get personalized workouts anytime, anywhere

Join the Fitbit Community for tips, inspiration, recipes & more

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Battery life varies with use and other factors.