Today’s the day to show your step goal who’s boss!
So lace up, get out there and don’t stop stepping til the clock hits midnight.

Today’s the day to beat your best! Start your Goal Day challenge in the Fitbit app now.

New Accessories

Customize Alta HR & Charge 2 with these stylish bands.

EXPLORE SLEEP STAGES & INSIGHTS

See time in light, deep & REM sleep, plus personalized insights to help you sleep better.

REACH YOUR GOALS WITH FITSTARtm

Recommended video workouts based on your Fitbit activity, plus customizable music.

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app

Stay motivated with free events in your city

Get personalized workouts anytime, anywhere

Join the Fitbit Community for tips, inspiration, recipes & more