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LITE EDITION

A bold, new Lite Edition smartwatch

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A sleek, easy-to-use tracker with 24/7 heart rate

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Our bodies are incredible. Know yours better with Fitbit.

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

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Learn why people love it.

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Connect with fellow Fitbit users, plus find tips, inspiration, recipes & more.

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Explore Fitbit OS

Meet the watch experience made for your goals.

Drive higher engagement across the full spectrum of care.

Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert