Up to $80 off gifts & free 2-day shipping** on orders $50+. Ends 12/24.* Shop sale


Save big & bring joy


Fitbit motivation. Google innovation.


Our #1 tracker. Now with Google.

Find a gift for everybody on your list

Take a short quiz to see which smartwatch or tracker is the perfect fit for any goal.

The new Fitbit app: it's all about you.

Designed to keep you close to your goals, boost your motivation and show your progress on your health and fitness journey.

Fitbit Premium

Level up your fitness routine

Access a full library of workouts led by Fitbit’s expert trainers. Use your Daily Readiness Score to optimize your routine.

Power your population health programs with Fitbit Care


Did you know? Fitbit is now part of Google.



For purchases made between November 1, 2023 and December 31, 2023, items may be returned for a full refund until January 31, 2024 or 45 days from date of purchase, whichever is later. Customer is responsible for return shipping costs. Does not apply to the purchase or renewal of Fitbit Premium or other services.

*Sale applies to select Fitbit products on Fitbit.com while supplies last. Products on sale are subject to change throughout the promotion period. Offers end on December 24, 2023 at 11:59 pm PST. Purchase is limited to ten (10) Fitbit products. Exclusions apply. Cannot be combined with other discounts or applied after the order has been placed. Terms of offer are subject to change. Void where prohibited.

**Two (2) day shipping means two (2) business days and only while supplies last. Offer ends December 17, 2023 at 8:59 pm PST. The two-day shipping offer is not valid for orders being shipped to Hawaii, Alaska and military addresses.

²This offer is limited to purchases of: (i) a Fitbit Sense 2 and (ii) a Sport Band for Fitbit 24mm Attach. Offer is limited to one (1) bundle per order. Ends December 24, 2023 at 11:59 pm PST. Cannot be combined with other discounts or applied after the order has been placed. Void where prohibited.