Get wrapped up in style.

Introducing new fret double-wrap leather bracelets from Tory Burch for Fitbit.


They're here!

Our most advanced trackers are now available.

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One more way to find your fit.

One of the nation’s favorite personal fitness apps is now part of the Fitbit family. Say hello to FitStar.



Heart rate + activity wristband

Every beat counts.Learn more

Take your Fitbit love
to a whole new level.
Take your
Fitbit love to a
whole new level.

New apparel, available
only at

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New trackers. New commercial. New ways to

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Meet the Fitbit family.

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  • Everyday fitness

  • Active fitness

  • WI-FI Smart scale

There’s a Fitbit product for everyone.

See our family of everyday, active and performance fitness products