We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.
In 2007, our founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.
To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.
James Park is our cofounder and has served as a member of our board of directors since March 2007, as our Chairman since May 2015, and as our President and Chief Executive Officer since September 2007. Previously, Mr. Park served as a Director of Product Development at CNET Networks, Inc., an online media company. Prior to CNET Networks, Mr. Park served as the President and a cofounder of WindUp Labs, Inc., an online photo sharing company acquired by CNET Networks in April 2005. He was also Chief Technology Officer and a cofounder of Epesi Technologies, Inc., a software company. Mr. Park attended Harvard College where he studied computer science. Mr. Park was selected to serve as a member of our board of directors due to the perspective and experience he brings as our cofounder, President, and Chief Executive Officer.
Eric N. Friedman is our cofounder and has served as a member of our board of directors since March 2007 and as an executive officer since September 2007, including most recently as our Chief Technology Officer. Previously, Mr. Friedman served as an engineer manager at CNET Networks. Prior to CNET Networks, Mr. Friedman served as a cofounder of WindUp Labs, a founding engineer of Epesi Technologies, and a technical member of the RealTime Collaboration Group at Microsoft Corporation. Mr. Friedman holds a B.S. and an M.S. in computer science from Yale University. Mr. Friedman was selected to serve as a member of our board of directors due to the perspective and experience he brings as our cofounder and Chief Technology Officer.
Andy is responsible for all aspects of Fitbit’s global legal affairs. He has over 20 years of executive-level legal experience at companies in the mobile, digital media, consumer electronics, and software industries. Before joining Fitbit, he served as general counsel to a number of high profile venture-backed companies, including Bytemobile, MobiTV, Danger, and ReplayTV. Andy has helped structure and negotiate transactions covering such diverse areas as wireless distribution of music and television services, software licensing, electronics manufacturing and distribution, and cloud-based services. Andy has also held senior legal and business affairs positions at the RCA Records Label/BMG Entertainment, and Sony Music Entertainment Inc. A member of the State Bars of both California and New York, he holds a J.D. degree from Northwestern University School of Law and a B.A. from Oberlin College.
Hans has a proven track record in product development, supply chain, and information technology executive management. His 30 years of experience include 15 at Hewlett-Packard in the computer products and printer groups and numerous successful early-stage high technology companies. His previous positions include COO of Skyline Solar, VP of Operations and Engineering at Element Labs (acquired by Barco), VP of Operations at OQO, Dash Navigation (acquired by RIM), ConvergeNet (acquired by Dell) and JetFax (NASDAQ: JTFX). He holds a MS in Engineering, Manufacturing Systems Engineering from Stanford University and BS in Electrical Engineering from New Jersey Institute of Technology.
Woody has over 20 years of experience with high-growth consumer product companies. Since joining Fitbit in 2010, Woody has overseen all marketing, sales, and business development activities and led the company’s rapid growth and overseas expansion. Previously Woody was Executive Vice President and member of the Board of Directors of CamelBak Products LLC, where he managed sales, marketing, and R&D, including CamelBak's successful entry into new markets and new product categories. Prior positions include Partner at Avanti Growth Partners, a private equity and consulting firm focused on small, high-growth companies; Senior Vice President at Kransco Partners LLP, a private equity firm; Director of Business Development at Kransco Group Companies; Director of Development at Visa International; Product Manager at General Mills; and Analyst at Cambridge Associates. Woody has an MBA from Stanford Business School and a BA from Williams College.
Mark is responsible for Sales and Channel Marketing in North and South America, focusing on growing Fitbit’s business with our best in class retail partners. Mark has 20 years of sales and marketing experience with mobile and wireless consumer electronics products. Prior to Fitbit, he led US sales for TomTom, was VP of Sales and Marketing for Navigon (now a Garmin brand) and held a variety of sales management roles in the PDA and smartphone industry at Palm, Inc. Mark has a BS in Marketing from the Carroll School of Management at Boston College. His Fitbit spends a lot of time visiting customers and logs many steps while running through airports.
Tim Rosa is Fitbit’s VP of Global Marketing and responsible for brand & product marketing, partnerships, advertising & media, PR & events, Fitbit.com, premium services, CRM, customer acquisition, engagement and monetization. Tim has more than 15 years of experience leading marketing for iconic brands including Fitbit, Electronic Arts, DivX, 2K Sports and ESPN Videogames. Most recently Tim was VP of Global Brand Development at Electronic Arts, where he led branding for FIFA, Madden, Battlefield and Need for Speed, among others. Prior to EA, he was the VP of Marketing at digital video pioneer DivX leading the company into acquisition. Prior to this, Tim led marketing efforts for the famed video game publisher, 2K Sports, and increased NBA 2K marketshare from 10 to 80 percent in five years. Tim attended the University of Michigan-Flint and lives in Mill Valley where he spends his "play" time surfing, playing ice hockey, mountain biking and trail running Mt Tam.
Tim Roberts is responsible for the Fitbit digital experience, including the website, mobile applications, and APIs. Tim has spent the past 16 years crafting technology products. He was the founder and CEO of Infectious, a crowd-sourced, print-on-demand platform, and has been a founder or executive of such projects as Twitter/Odeo and Bigstep. He has also made some good looking products at places such as Yahoo!, Netscape, Organic Online, T/Maker, and Lotus. Tim has a BA from Vassar College. When not sedentary in front of a computer, he loves taking his Fitbit out for long runs on the hilly trails around the Bay Area. The Fitbit likes that.
Meena brings over 20 years of strong financial, operational and business strength, along with “Big 4” public accounting experience to lead Fitbit's finance, accounting, and human resources functions. Recently, Meena was VP of Finance and Human Resources at Stratify, Inc., a technology services company which was acquired by Iron Mountain, Inc., in 2007. Prior to Stratify, Meena spent eight years at PriceWaterhouseCoopers performing audits of several high tech clients. Meena is a Chartered Accountant from India, Certified Public Accountant in California, and holds an MBA from the East Carolina University.
Gareth is responsible for Fitbit's Sales and Marketing organizations in Europe, the Middle East, and Africa. He has over 20 years of experience in Global Sales and Marketing, and if he'd worn his Fitbit during this time, it would have earned millions of steps across Hong Kong, Australia, and Europe. Gareth previously worked as a GM in Europe for Coca-Cola and Mars and then for consumer electronics companies Iomega, Kodak Cameras, and Flip Video. He helped pioneer the successful introduction of Kodak Digital Cameras into Europe in the early 2000s and was involved with Flip Video both before and after the Cisco acquisition. At Fitbit, Gareth led launches in the UK, Germany, France, Spain, Israel, Dubai, and South Africa.
Bill has over 30 years of experience and a proven track record of managing companies through rapid growth, including pre-revenue start-ups and companies in excess of $1 Billion in revenue. He most recently guided Vocera Communications through an IPO in 2012 that was one of the top 10 performing tech IPO’s of the year. Prior to Vocera, Bill was the CFO at Force10 Networks, which he guided to a successful exit through the sale of the company to Dell after managing growth from $20 million to over $200 million. Over the course of his career, Bill has raised over $1 billion in capital, and installed business systems and processes required to support scale. He holds an MBA in Finance from the Leonard N. Stern School of Business at New York University and has a BS in Accounting from the New York Institute of Technology.