What is Fitbit?
Fitbit is dedicated to helping people lead healthier, more active lives. We take a common sense approach to fitness, and believe that the key is to make it easier for consumers to be more active, eat smarter, and get enough sleep — in short, that small changes to your daily routine can add up to big results. To that end, we aim to create innovative, inspiring products and online services that harness the power of new technologies to make people more aware of their everyday activities and motivate them to do more.
Who are we?
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Eric Friedman CTO & Co-Founder
Eric Friedman is an experienced technologist who loves to create and scale innovative consumer applications. At CNET / Webshots, Eric led the engineering team for one of the largest photo sharing sites in the world, with 500+ million stored photos and 20+ million monthly visitors. Before Webshots, he was a co-founder of Windup Labs, which created HeyPix, one of the first P2P photo sharing applications. CNET Networks acquired Windup Labs in 2005. Prior to Windup Labs, Eric was a founding engineer of Epesi Technologies and was also a technical member of the Real-Time Collaboration Group at Microsoft. Eric has a B.S. and M.S. in Computer Science from Yale University.
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Hans Hartmann COO
Hans has a proven track record in product development, supply chain, and information technology executive management. His 30 years of experience include 15 at Hewlett-Packard in the computer products and printer groups and numerous successful early-stage high technology companies. His previous positions include COO of Skyline Solar, VP of Operations and Engineering at Element Labs (acquired by Barco), VP of Operations at OQO, Dash Navigation (acquired by RIM), ConvergeNet (acquired by Dell) and JetFax (NASDAQ: JTFX). He holds a MS in Engineering, Manufacturing Systems Engineering from Stanford University and BS in Electrical Engineering from New Jersey Institute of Technology.
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James Park CEO & Co-Founder
James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the third startup that he has founded. Previously, James was a Director of Product Development at CNET Networks, where he led product management, engineering, and design for Webshots. Before CNET, James was a co-founder of Windup Labs, which was acquired by CNET in 2005, and prior to Windup Labs, he was the co-founder and CTO of Epesi Technologies. James also worked at Morgan Stanley, where he helped develop trading strategies and software for a quantitative trading fund. James never quite finished his computer science degree at Harvard College.
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Meena Srinivasan VP, Finance & HR
Meena brings over 20 years of strong financial, operational and business strength, along with “Big 4” public accounting experience to lead Fitbit's finance, accounting, and human resources functions. Recently, Meena was VP of Finance & Human Resources at Stratify, Inc., a technology services company which was acquired by Iron Mountain, Inc., in 2007. Prior to Stratify, Meena spent eight years at PriceWaterhouseCoopers performing audits of several high tech clients. Meena is a Chartered Accountant from India, Certified Public Accountant in California, and holds an MBA from the East Carolina University.
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Tim Roberts VP, Interactive
Tim Roberts is responsible for the Fitbit digital experience, including the website, mobile applications, and APIs. Tim has spent the past 16 years crafting technology products. He was the founder and CEO of Infectious, a crowd-sourced, print-on-demand platform, and has been a founder or executive of such projects as Twitter/Odeo and Bigstep. He has also made some good looking products at places such as Yahoo!, Netscape, Organic Online, T/Maker, and Lotus. Tim has a BA from Vassar College. When not sedentary in front of a computer, he loves taking his Fitbit out for long runs on the hilly trails around the Bay Area. The Fitbit likes that.
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Woody Scal Chief Revenue Officer
Woody has over 20 years of experience with high-growth consumer product companies. Recently he was partner at Avanti Growth Partners, a consulting and private equity firm focused on growth-stage companies. Previously Woody was Executive Vice President and member of the Board of Directors of CamelBak Products LLC, where he managed all sales, marketing, and R&D activities and led CamelBak's successful entry into new markets and product categories. Prior positions include Senior Vice President at Kransco Partners LLP, a private equity firm; Director of Business Development at Kransco Group Companies; Director of Development at Visa International; Product Manager at General Mills; and Analyst at Cambridge Associates. Woody has an MBA from Stanford Business School and a BA from Williams College.
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Gareth Jones General Manager EMEA
Gareth has been involved with consumer branded products all his career. His early years were with brands such as Coca-Cola, Mars and were in countries such as Australia, Hong Kong and the US. Transitioning to consumer electrical he was the leader of Iomega's Zip product's entry into Europe as well as Kodak's Easyshare digital products and services in to the same geography. More recently he led the sales initiative for Pure Digital's Flip international expansion.
Board members
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Brad Feld Foundry Group
Brad has been an early stage investor and entrepreneur for over 20 years. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures, a company that helped launch and operate software companies. Brad is also a co-founder of TechStars.
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Jon Callaghan True Ventures
Jon is truly passionate about early stage companies. He has founded three companies of his own, and he has a mighty track record of success in traditional venture capital investing. Jon founded True because he saw a gap in the market for experienced VC funding for the earliest stage companies.
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Eric Friedman Fitbit CTO
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James Park Fitbit CEO
Our investors
Business development and partnership inquiries
Questions about your order?
Interested in joining us?
We are looking for software, product, hardware, marketing and bizdev talent.
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