One more way to find your fit.

One of the nation’s favorite personal fitness apps is now part of the Fitbit family. Say hello to FitStar.


They're here!

Our most advanced trackers are now available.

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Only one famous face can win this
Celebrity Step Challenge for the AHA.

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Heart rate + activity wristband

Every beat counts.Learn more

Take your Fitbit love
to a whole new level.
Take your
Fitbit love to a
whole new level.

New apparel, available
only at

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New trackers. New commercial. New ways to

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Meet the Fitbit family.

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  • New
  • New
  • +
  • Everyday fitness

  • Active fitness

  • WI-FI Smart scale

Tory Burch for Fitbit

Restocked with new styles you'll love.

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There’s a Fitbit product for everyone.

See our family of everyday, active and performance fitness products