NEW watches and trackers to help you live healthier and make the most of your fitness routine. LEARN MORE

NEW

Find your perfect fit

Manage stress, focus on fitness and move more.

NEW

Sense 2

Designed to manage stress & sleep. And on-the-go navigation & payments with Google Wallet & Maps, coming soon.

NEW

Inspire 3

The tracker that helps you find your energy, do what you love and feel your best. All you have to do is wear it.

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Watches

NEW

Fitbit Sense 2

Shadow grey and graphite black aluminium
Lunar white and platinum aluminium
Blue mist and soft gold aluminium

Fitbit Sense

Sage grey and silver stainless steel
Carbon black and graphite black stainless steel
Lunar white and soft gold stainless steel
NEW

Fitbit Versa 4

Black and graphite black aluminum
Waterfall blue and platinum aluminum
Pink sand and copper rose aluminum
Beet juice red and copper rose aluminum

Fitbit Versa 3

Midnight blue and soft gold aluminium
Black and black aluminium
Pink clay and soft gold aluminium
Thistle purple and soft gold aluminium
Olive green and soft gold aluminium

Fitbit Versa 2

Black and carbon black aluminium
Stone grey and mist grey aluminium
Petal pink and copper rose aluminium

Fitbit Versa 2 Special Edition

SPECIAL EDITION EXCLUSIVE NEW SALE

Trackers

Fitbit Charge 5

Black and graphite black stainless steel
Lunar white and soft gold stainless steel
Steel blue and platinum stainless steel

Fitbit Luxe

Lunar white and soft gold stainless steel
Black and graphite black stainless steel
Orchid pink and platinum stainless steel

gorjana for Fitbit Luxe Special Edition

Special edition gorjana soft gold stainless steel Parker link bracelet

Fitbit Ace 3

Fitbit Ace 3 Special Edition: Minions

NEW

Fitbit Inspire 3

Midnight zen black and black
Lilac bliss purple and black
Morning glow yellow orange and black

Fitbit Inspire 2

Black
Lunar white
Desert rose
SPECIAL EDITION EXCLUSIVE NEW SALE

Services

Fitbit Premium Membership

SPECIAL EDITION EXCLUSIVE NEW SALE

Smart Scales

Fitbit Aria Air

SPECIAL EDITION EXCLUSIVE NEW SALE

Accessories

Inspire 3 Accessories

NEW

Inspire 3 Translucent Bands

Chili pepper red
Deep dive blue
EXCLUSIVE

Inspire 3 Stainless Steel Mesh

NEW

Inspire 3 Clip

Midnight zen black
EXCLUSIVE

Inspire 3 Classic Bands

Morning glow yellow orange
Lilac bliss purple
Midnight zen black

Sense 2, Sense, Versa 4 & Versa 3 Accessories

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Brother Vellies for Fitbit 24mm Attach Woven Leather Bands

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Brother Vellies for Fitbit 24mm Attach Leather Scrunchies

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Victor Glemaud for Fitbit 24mm Attach Knit Bands

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Sport Bands for Fitbit 24mm Attach

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Vegan Leather Bands for Fitbit 24mm Attach

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Premium Horween® Leather Bands for Fitbit 24mm Attach

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Hook & Loop Bands for Fitbit 24mm Attach

Woven Bands for Fitbit 24mm Attach

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Pendleton for Fitbit 24mm Attach Woven Bands

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Infinity Bands for Fitbit 24mm Attach

Charge 5 Accessories

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Charge 5 Woven Band

Prism pride multicolor
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Charge 5 Vegan Leather Bands

Ash grey
Indigo

Charge 5 Infinity Bands

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Charge 5 Sport Bands

Golden sunrise orange
Black cherry red
Deep sea blue
Black
Frost White
Frosted Lilac
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Charge 5 Hook & Loop Bands

Coastal blue
Charcoal grey
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Charge 5 Premium Horween® Leather Bands

Luxe Accessories

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gorjana for Luxe Parker Link Bracelet

NEW

Luxe Leather Alternative Bands

Pearl white
Black

Luxe Stainless Steel Mesh

Platinum Stainless Steel
Soft Gold Stainless Steel

Luxe Woven Bands

Slate
Hibiscus

Luxe Premium Horween® Leather Double Wrap

Black
Earth grey croc
Sunrise orange
EXCLUSIVE

Luxe Classic Bands

Lunar white
Black
Orchid dark pink
Peony light pink

Ace 3 Accessories

Ace 3 Minions Band

Ace 3 Classic Bands

Charge 4 & Charge 3 Accessories

Charge 4 & Charge 3 Sport Bands

Charge 4 & Charge 3 Horween® Leather Bands

Inspire 2, Inspire HR & Inspire Accessories

EXCLUSIVE

Inspire 2 Stainless Steel Mesh

Inspire 2 Clip

Inspire 2, Inspire HR & Inspire Horween® Leather Double Wrap

Inspire 2, Inspire HR & Inspire Horween® Leather Bands

Inspire 2, Inspire HR & Inspire Print Bands

Inspire 2 Classic Bands

Inspire & Inspire HR Stainless Steel Mesh

Inspire Clips

Inspire & Inspire HR Classic Bands

Versa 2, Versa & Versa Lite Accessories

Versa 2, Versa & Versa Lite Sport Bands

Versa 2, Versa & Versa Lite Classic Bands

Kim Shui for Fitbit Horween® Suede Wrap Bracelet

Kim Shui for Fitbit Horween® Braided Suede Bracelet

Fitbit Versa 2™ Family RECCO™ Woven Band (Navy)

Fitbit Versa 2™ Family Horween™ Perforated Leather Band

Fitbit Versa™ Metal Mesh

Fitbit Versa™ Tapered Metal Link

NEW

Inspire 3 Charging Cable

Fitbit Watch Charging Cable

Luxe & Charge 5 Charging Cable

Inspire 2 & Ace 3 Charging Cable

Charge 4 Charging Cable

Versa 2 Charging Cable

Inspire, Inspire HR & Ace 2 Charging Cable

Charge 3 Charging Cable

Versa & Versa Lite Charging Cable