Black Friday—save on selected products.* Shop sale


Save & shine bright


Fitbit motivation. Google innovation.


Our #1 tracker. Now with Google.

See what's new

Run your day & your routine with Charge 6.

Find a gift for everybody on your list

Take a short quiz to see which watch or tracker is the perfect fit for any goal.

The new Fitbit app: it's all about you.

Designed to keep you close to your goals, boost your motivation and show your progress on your health and fitness journey.

Fitbit Premium

Level up your fitness routine

Access a full library of workouts led by Fitbit’s expert trainers. Use your Daily Readiness Score to optimize your routine.


Did you know? Fitbit is now part of Google.


*Sale applies to selected products on while supplies last. Discount applied against recommended retail price. Offer ends 29 November, 2023 at 11:59 pm AEDT. Purchase with offer is limited to ten (10) Fitbit products/accessories. Exclusions apply. Cannot be combined with other discounts or promotions or applied after the order has been placed. Terms of offer are subject to change. Void where prohibited.