New

Introducing the all-new Fitbit Alta HR.

The world's slimmest wristband with continuous heart rate.

Introducing the all-new

New Accessories

Customize Alta HR & Charge 2 with these stylish bands.

Try Fitstar for free

Jumpstart your goals with 3 free months of personalized fitness coaching.

Adventures

Embark on a virtual experience to discover landmarks, take in breathtaking views & reach your fitness goals.

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better