Get festive with up to £40 off gifts. Ends 23/12.* Shop sale


Save big & bring joy


Fitbit motivation. Google innovation.


Our #1 tracker. Now with Google.

See what's new

Run your day & your routine with Charge 6.

Find a gift for everybody on your list

Take a short quiz to see which smartwatch or tracker is the perfect fit for any goal.

The new Fitbit app: it's all about you.

Designed to keep you close to your goals, boost your motivation and show your progress on your health and fitness journey.

Fitbit Premium

Burn, tone & sweat with Own Your Goals Davina

Jump into the season with workouts to burn, tone & sweat to–now on Fitbit Premium.


Did you know? Fitbit is now part of Google.



*Sale applies to select Fitbit products and accessories on while supplies last. Products on sale are subject to change throughout the promotion period. Offer ends 23 December, 2023 at 11:59 pm GMT. Purchase is limited to ten (10) Fitbit products. Exclusions apply. Cannot be combined with other discounts or applied after the order has been placed. Terms of offer are subject to change. Void where prohibited.