SEE WHAT’S NEW

Our newest health and fitness experiences are fit for all.

A watch to help you live your best life.

This all-day companion uses personalised reminders, coaching, music & more to help you reach your goals.

SHOP NOW Learn more

Shop the Versa special edition.

The Fitbit Versa special edition watch features an exclusive woven band plus an extra black classic band.

SHOP NOW Learn more

Make activity fun for kids!

Created for kids 8+, this water-resistant fitness tracker tracks steps, active minutes & sleep and rewards kids for hitting their goals.

Learn more
FEMALE HEALTH TRACKING

Start tracking a whole new kind of cycle.

Now, women can turn on female health tracking in the Fitbit app & on Fitbit watches to log periods and gauge ovulation.

WATCH VIDEO
+
FITBIT VERSA ACCESSORIES

New accessories to wear Versa your way.

A brand new watch deserves brand new accessories. Shop bands in new styles like metal mesh, stain-resistant silicon & more.

SEE ALL ACCESSORIES