Celebrate Mother’s Day with up to £30 off. Ends 10/3.*     Shop sale

Save up to £30

Celebrate and empower their health and fitness goals this Mother's Day.*    

NEW

Meet Charge 6

Our newest tracker with the most accurate heart rate yet.¹

Got health goals?
We've got you.

Start your fitness journey with a new smartwatch or tracker.

NEW

More safety. More fitness. More you.


The latest Pixel watch, now with better battery life and Fitbit’s most accurate heart rate tracking.¹
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From smartwatches and trackers to accessories and more, everything you need to find your fit is right here.

SPECIAL EDITION EXCLUSIVE NEW SALE

Smartwatches

SPECIAL EDITION EXCLUSIVE NEW SALE

Trackers

SPECIAL EDITION EXCLUSIVE NEW SALE

Services

SPECIAL EDITION EXCLUSIVE NEW SALE

Smart Scales

SPECIAL EDITION EXCLUSIVE NEW SALE

Accessories

Sense 2, Sense, Versa 4 & Versa 3 Accessories (24mm)

Google Pixel Watch Accessories

Charge 6 & Charge 5 Accessories

Inspire 3 Accessories

Luxe Accessories

Inspire 2, Inspire HR & Inspire Accessories

¹Accuracy of heart rate tracking may be affected by physiology, location of device and your movements and activity.

*Sale applies to select Fitbit products on Fitbit.com while supplies last. Products on sale are subject to change throughout the promotion period. Offers end on 10 March, 2024 at 11:59 pm GMT. Purchase is limited to ten (10) Fitbit products. Exclusions apply. Cannot be combined with other discounts or applied after the order has been placed. Terms of offer are subject to change. Void where prohibited.