NEW smartwatches and trackers to help you live healthier and make the most of your fitness routine. SHOP NOW

NEW

Find your perfect fit

Manage stress, focus on fitness and move more.

NEW

Sense 2

Designed to manage stress & sleep. And on-the-go navigation & payments with Google Wallet & Maps, coming soon.

NEW

Inspire 3

The tracker that helps you find your energy, do what you love and feel your best. All you have to do is wear it.

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SPECIAL EDITION EXCLUSIVE NEW SALE

Smartwatches

NEW

Fitbit Sense 2

Shadow grey and graphite black aluminum
Lunar white and platinum aluminum
Blue mist and soft gold aluminum
NEW

Fitbit Versa 4

Black and graphite black aluminum
Waterfall blue and platinum aluminum
Pink sand and copper rose aluminum
Beet juice red and copper rose aluminum

Fitbit Versa 2™

Black and carbon black aluminum
Stone grey and mist grey aluminum
Petal pink and copper rose aluminum
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Trackers

Fitbit Charge 5™

Black and graphite black stainless steel
Lunar white and soft gold stainless steel
Steel blue and platinum stainless steel

Fitbit Luxe™

Lunar white and soft gold stainless steel
Black and graphite black stainless steel
Orchid pink and platinum stainless steel

gorjana for Fitbit Luxe Special Edition

Special edition gorjana soft gold stainless steel Parker link bracelet
NEW

Fitbit Inspire 3™

Midnight zen black and black
Lilac bliss purple and black
Morning glow yellow orange and black

Fitbit Ace 3

Black and sport red
Cosmic blue and astro green

Fitbit Ace 3 Special Edition: Minions

Minions yellow
SPECIAL EDITION EXCLUSIVE NEW SALE

Services

Fitbit Aria Air™

SPECIAL EDITION EXCLUSIVE NEW SALE

Smart Scales

Fitbit Aria Air™

SPECIAL EDITION EXCLUSIVE NEW SALE

Accessories

Sense 2, Sense, Versa 4 & Versa 3 Accessories (24mm)

EXCLUSIVE

Brother Vellies for Fitbit 24mm Attach Woven Leather Bands

EXCLUSIVE

Brother Vellies for Fitbit 24mm Attach Leather Scrunchies

EXCLUSIVE

Victor Glemaud for Fitbit 24mm Attach Knit Bands

NEW

Sport Bands for Fitbit 24mm Attach

EXCLUSIVE

Vegan Leather Bands for Fitbit 24mm Attach

EXCLUSIVE

Premium Horween® Leather Bands for Fitbit 24mm Attach

EXCLUSIVE

Hook & Loop Bands for Fitbit 24mm Attach

Woven Bands for Fitbit 24mm Attach

EXCLUSIVE

Pendleton for Fitbit 24mm Attach Woven Bands

NEW

Infinity Bands for Fitbit 24mm Attach

Charge 5 Accessories

NEW

Charge 5 Woven Band

Prism pride multicolor
EXCLUSIVE

Charge 5 Vegan Leather Bands

Ash grey
Indigo
EXCLUSIVE

Charge 5 Sport Bands

Golden sunrise orange
Black cherry red
Deep sea blue
Black
Frost white
Frosted lilac
EXCLUSIVE

Charge 5 Hook & Loop Bands

Coastal blue
Charcoal grey
EXCLUSIVE

Charge 5 Premium Horween® Leather Bands

Plum purple
Black

Charge 5 Infinity Bands

NEW

Wasserstein Clip Holder

NEW

PanzerGlass™ | Screen Protector

Inspire 3 Accessories

NEW

Inspire 3 Translucent Bands

Chili pepper red
Deep dive blue
EXCLUSIVE

Inspire 3 Stainless Steel Mesh

NEW

Inspire 3 Clip

Midnight zen black
EXCLUSIVE

Inspire 3 Classic Bands

color called morning glow
color called lilac bliss
color called midnight zen

Luxe Accessories

EXCLUSIVE

gorjana for Luxe Parker Link Bracelet

NEW

Luxe Leather Alternative Bands

Pearl white
Black

Luxe Stainless Steel Mesh

Platinum Stainless Steel
Soft Gold Stainless Steel

Luxe Woven Bands

Slate
Hibiscus

Luxe Premium Horween® Leather Double Wrap

Black
Earth grey croc
Sunrise orange
EXCLUSIVE

Luxe Classic Bands

Lunar white
Black
Orchid dark pink
Peony light pink

Ace 3 Accessories

Ace 3 Minions Band

Ace 3 Classic Bands

Charge 4 & Charge 3 Accessories

Charge 4 & Charge 3 Woven Bands

Charge 4 & Charge 3 Sport Bands

Charge 4 & Charge 3 Horween® Leather Bands

Charge 4 & Charge 3 Classic Bands

Inspire 2, Inspire HR & Inspire Accessories

Inspire 2 Stainless Steel Mesh

Inspire 2 Clip

Inspire 2, Inspire HR & Inspire Horween® Leather Double Wrap

Inspire 2, Inspire HR & Inspire Horween® Leather Bands

Inspire 2, Inspire HR & Inspire Print Bands

Inspire 2 Classic Bands

Inspire Clips

Inspire & Inspire HR Classic Bands

Versa 2, Versa & Versa Lite Accessories

Versa 2, Versa & Versa Lite Sport Bands

Versa 2, Versa & Versa Lite Woven Reflective Bands

Kim Shui for Fitbit Horween® Braided Suede Bracelet

Versa 2, Versa & Versa Lite Woven Hybrid Bands

Versa 2, Versa & Versa Lite Classic Bands

NEW

Inspire 3 Charging Cable

Fitbit Smartwatch Charging Cable

Luxe & Charge 5 Charging Cable

Inspire 2 & Ace 3 Charging Cable

Charge 4 Charging Cable

Versa 2 Charging Cable

Charge 3 Charging Cable

Versa & Versa Lite Charging Cable

Blaze Charging Cable

Alta Charging Cable

Charge Charging Cable

SPECIAL EDITION EXCLUSIVE NEW SALE

Gear

HidrateSpark STEEL | Insulated Stainless Steel Bluetooth Smart Water Bottle

Men's Track Jacket

Women's Track Jacket

Headband 3-pack

Men's Long Sleeve Performance Shirt

Women's Long Sleeve Performance Shirt

Crew Neck Tee

Women's Graphic Tank