NEW smartwatches and trackers to help you live healthier and make the most of your fitness routine. SHOP NOW

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Find your perfect fit

Manage stress, focus on fitness and move more.

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Sense 2

Designed to manage stress & sleep. And on-the-go navigation & payments with Google Wallet & Maps, coming soon.

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Inspire 3

The tracker that helps you find your energy, do what you love and feel your best. All you have to do is wear it.

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Smartwatches

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Sense 2 in shadow grey band and graphite black aluminum smartwatch
Sense 2 in lunar white band and platinum aluminum smartwatch
Sense 2 in blue mist band and soft gold aluminum smartwatch

Fitbit Sense 2

Shadow grey and graphite black aluminum
Lunar white and platinum aluminum
Blue mist and soft gold aluminum
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Versa 4 in black band and graphite black aluminum smartwatch
Versa 4 in waterfall blue band and platinum aluminum smartwatch
Versa 4 in pink sand band and copper rose aluminium smartwatch
Versa 4 in beet juice red band and copper rose aluminum smartwatch

Fitbit Versa 4

Black and graphite black aluminum
Waterfall blue and platinum aluminum
Pink sand and copper rose aluminum
Beet juice red and copper rose aluminum
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Versa 2 in black band with carbon black aluminum smartwatch
Versa 2 in stone grey band with mist grey aluminum smartwatch
Versa 2 in petal pink band with copper rose aluminum smartwatch

Fitbit Versa 2™

Black and carbon black aluminum
Stone grey and mist grey aluminum
Petal pink and copper rose aluminum
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Trackers

Charge 5 in black band with graphite black stainless steel tracker
Charge 5 in lunar white band with soft gold stainless steel tracker
Charge 5 in steel blue band with platinum stainless steel tracker

Fitbit Charge 5™

Black and graphite black stainless steel
Lunar white and soft gold stainless steel
Steel blue and platinum stainless steel
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Luxe in lunar white band with soft gold stainless steel tracker
Luxe in black band with graphite black stainless steel tracker
Luxe in orchid pink band with platinum stainless steel tracker

Fitbit Luxe™

Lunar white and soft gold stainless steel
Black and graphite black stainless steel
Orchid pink and platinum stainless steel
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gorjana for Fitbit Luxe Special Edition

Special edition gorjana soft gold stainless steel Parker link bracelet
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Inspire 3 in midnight zen black band with black tracker
Inspire 3 in lilac bliss purple band with black tracker
Inspire 3 in morning glow yellow orange band with black tracker

Fitbit Inspire 3™

Midnight zen black and black
Lilac bliss purple and black
Morning glow yellow orange and black
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Ace 3 kids' tracker in black and sport red
Ace 3 kids' tracker in cosmic blue and astro green

Fitbit Ace 3

Black and sport red
Cosmic blue and astro green
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Ace 3 kids' tracker in Minions yellow

Fitbit Ace 3 Special Edition: Minions

Minions yellow
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Services

Fitbit Aria Air™

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Smart Scales

Fitbit Aria Air™

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Accessories

Sense 2, Sense, Versa 4 & Versa 3 Accessories (24mm)

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Brother Vellies for Fitbit 24mm Attach Woven Leather Bands

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Brother Vellies for Fitbit 24mm Attach Leather Scrunchies

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Victor Glemaud for Fitbit 24mm Attach Knit Bands

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Sport Bands for Fitbit 24mm Attach

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Vegan Leather Bands for Fitbit 24mm Attach

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Premium Horween® Leather Bands for Fitbit 24mm Attach

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Hook & Loop Bands for Fitbit 24mm Attach

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Woven Bands for Fitbit 24mm Attach

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Pendleton for Fitbit 24mm Attach Woven Bands

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Infinity Bands for Fitbit 24mm Attach

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Charge 5 Accessories

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Charge 5 woven band in prism pride multicolor

Charge 5 Woven Band

Prism pride multicolor
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Charge 5 vegan leather band in ash grey
Charge 5 vegan leather band in indigo

Charge 5 Vegan Leather Bands

Ash grey
Indigo
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Charge 5 sport band in golden sunrise orange
Charge 5 sport band in black cherry red
Charge 5 sport band in deep sea blue
Charge 5 sport band in black
Charge 5 sport band in frost white
Charge 5 sport band in frosted lilac

Charge 5 Sport Bands

Golden sunrise orange
Black cherry red
Deep sea blue
Black
Frost white
Frosted lilac
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Charge 5 hook & loop band in coastal blue
Charge 5 hook & loop band in charcoal grey

Charge 5 Hook & Loop Bands

Coastal blue
Charcoal grey
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Charge 5 pemium Horween leather band in plum purple
Charge 5 premium Horween leather band in black

Charge 5 Premium Horween® Leather Bands

Plum purple
Black
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Charge 5 Infinity Bands

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Wasserstein Clip Holder

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PanzerGlass™ | Screen Protector

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Inspire 3 Accessories

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Inspire 3 translucent band in chili pepper red
Inspire 3 translucent band in deep dive blue

Inspire 3 Translucent Bands

Chili pepper red
Deep dive blue
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Inspire 3 Stainless Steel Mesh

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Inspire 3 Clip

Midnight zen black
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Inspire 3 Classic Bands

color called morning glow
color called lilac bliss
color called midnight zen
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Luxe Accessories

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gorjana for Luxe Parker Link Bracelet

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Luxe leather alternative band in pearl white
Luxe leather alternative band in black

Luxe Leather Alternative Bands

Pearl white
Black
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Luxe platinum stainless steel mesh bracelet
Luxe soft gold stainless steel mesh bracelet

Luxe Stainless Steel Mesh

Platinum Stainless Steel
Soft Gold Stainless Steel
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Luxe woven band in slate
Luxe woven band in hibiscus

Luxe Woven Bands

Slate
Hibiscus
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Luxe premium Horween leather double wrap in black
Luxe premium Horween leather double wrap in earth grey croc
Luxe premium Horween leather double wrap in sunrise orange

Luxe Premium Horween® Leather Double Wrap

Black
Earth grey croc
Sunrise orange
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Luxe classic band in lunar white
Luxe classic band in black
Luxe classic band in orchid dark pink
Luxe classic band in peony light pink

Luxe Classic Bands

Lunar white
Black
Orchid dark pink
Peony light pink
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Ace 3 Accessories

Ace 3 Minions Band

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Ace 3 Classic Bands

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Charge 4 & Charge 3 Accessories

Charge 4 & Charge 3 Woven Bands

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Charge 4 & Charge 3 Sport Bands

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Charge 4 & Charge 3 Horween® Leather Bands

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Charge 4 & Charge 3 Classic Bands

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Inspire 2, Inspire HR & Inspire Accessories

Inspire 2 Stainless Steel Mesh

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Inspire 2 Clip

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Inspire 2, Inspire HR & Inspire Horween® Leather Double Wrap

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Inspire 2, Inspire HR & Inspire Horween® Leather Bands

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Inspire 2, Inspire HR & Inspire Print Bands

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Inspire 2 Classic Bands

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Inspire Clips

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Inspire & Inspire HR Classic Bands

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Versa 2, Versa & Versa Lite Accessories

Versa 2, Versa & Versa Lite Sport Bands

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Versa 2, Versa & Versa Lite Woven Reflective Bands

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Kim Shui for Fitbit Horween® Braided Suede Bracelet

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Versa 2, Versa & Versa Lite Woven Hybrid Bands

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Versa 2, Versa & Versa Lite Classic Bands

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NEW
Inspire 3 Charging Cable

Inspire 3 Charging Cable

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Fitbit Smartwatch Charging Cable

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Luxe & Charge 5 Charging Cable

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Inspire 2 & Ace 3 Charging Cable

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Charge 4 Charging Cable

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Versa 2 Charging Cable

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Charge 3 Charging Cable

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Versa & Versa Lite Charging Cable

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Blaze Charging Cable

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Alta Charging Cable

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Charge Charging Cable

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SPECIAL EDITION EXCLUSIVE NEW SALE

Gear

HidrateSpark STEEL | Insulated Stainless Steel Bluetooth Smart Water Bottle

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Men's Track Jacket

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Women's Track Jacket

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Headband 3-pack

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Men's Long Sleeve Performance Shirt

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Women's Long Sleeve Performance Shirt

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Crew Neck Tee

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Women's Graphic Tank

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