Find your motivation and tune into better health in 2021. Shop now

Find your motivation and tune into better health in 2021

New year. New goals. New motivation. Shop products and work towards a healthier new you.

All Products

Smartwatches

NEW

Fitbit Sense™

NEW

Fitbit Versa 3™

Fitbit Versa 2™

Trackers

NEW

Fitbit Inspire 2™

Fitbit Charge 4™ Special Edition

Fitbit Charge 4™

Fitbit Ace 2™

Services

Fitbit Premium Membership

Fitbit™ Health Coaching Membership

Smart Scales

Fitbit Aria Air™

Accessories

Sense & Versa 3 Accessories

NEW

Sense & Versa 3 Sport Bands

NEW

Sense & Versa 3 Woven Bands

EXCLUSIVE

Victor Glemaud for Sense & Versa 3 Knit Bands

EXCLUSIVE

Sense & Versa 3 Premium Horween® Leather Bands

EXCLUSIVE

Pendleton for Fitbit Sense & Versa 3 Woven Bands

NEW

Sense & Versa 3 Infinity Bands

Charge 4 & Charge 3 Accessories

Charge 4 & Charge 3 Woven Bands

Charge 4 & Charge 3 Sport Bands

Charge 4 & Charge 3 Horween® Leather Bands

Charge 4 & Charge 3 Classic Bands

Inspire 2, Inspire HR & Inspire Accessories

NEW

Inspire 2 Stainless Steel Mesh

NEW

Inspire 2 Clip

Inspire 2, Inspire HR & Inspire Horween® Leather Double Wrap

Inspire 2, Inspire HR & Inspire Horween® Leather Bands

Inspire 2, Inspire HR & Inspire Print Bands

NEW

Inspire 2 Classic Bands

Inspire Clips

Inspire & Inspire HR Classic Bands

Versa 2, Versa & Versa Lite Accessories

Versa 2, Versa & Versa Lite Sport Bands

Versa 2, Versa & Versa Lite Woven Reflective Bands

EXCLUSIVE

Kim Shui for Fitbit Horween® Suede Wrap Bracelet

Kim Shui for Fitbit Horween® Braided Suede Bracelet

Versa 2, Versa & Versa Lite Horween® Perforated Leather Bands

Versa 2, Versa & Versa Lite Horween® Leather Band

EXCLUSIVE

Versa 2, Versa & Versa Lite RECCO® Woven Band

EXCLUSIVE

Versa 2, Versa & Versa Lite Stainless Steel Links

Versa 2, Versa & Versa Lite Woven Hybrid Bands

Versa 2, Versa & Versa Lite Classic Bands

Ace 2 Accessories

Ace 2 Classic Bands

Ace 2 Print Bands

Ionic Perforated Leather Bands

Ionic Classic Bands

Sense & Versa 3 Charging Cable

Inspire 2 Charging Cable

Charge 4 Charging Cable

Versa 2 Charging Cable

Inspire, Inspire HR & Ace 2 Charging Cable

Charge 3 Charging Cable

Ace Charging Cable

Versa & Versa Lite Charging Cable

Ionic Charging Cable

Blaze Charging Cable

Charge HR Charging Cable

Alta Charging Cable

Charge Charging Cable

Flex Charging Cable

Refurbished Wireless Sync Dongle

Apparel

Men's Track Jacket

Women's Track Jacket

Headband 3-pack

Men's Long Sleeve Performance Shirt

Women's Long Sleeve Performance Shirt

Crew Neck Tee

Women's Graphic Tank

Relax and recenter

man with backpack wearing Charge 4 woven band

Shop Charge 4 woven bands

black and coral colored sport bands for Fitbit Sense and Versa 3

Shop Sense & Versa 3 sport bands

*Battery life varies with use and other factors. Up to 5 hours with continuous GPS use.

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