Previous Privacy Policies

Fitbit ("Fitbit", "we", "us", "our") provides online and mobile services, including but not limited to, the Fitbit website ("" or the "Site") widgets, computer programmes and mobile applications hosted by or on behalf of Fitbit (collectively, the "Service") intended to enhance your use of the personal fitness and body monitoring electronic products offered by Fitbit (the "Fitbit Products"). Fitbit is committed to maintaining the privacy, integrity and security of any personal information about our users. This Privacy Policy ("Policy") explains how we protect personal information we collect in connection with your use of the Service ") and how we use and in some cases disclose that information. "Personal information" for purposes of this Policy means information that identifies you, such as your name, address, phone number, fax number or email address.


This Privacy Policy (this "Policy") is subject to the provisions our Terms of Use, which are incorporated by reference. To see the Terms of Use click here.


What Personal Information We Collect


Your Fitbit Products work in conjunction with a user account on (a "User Account"). You can also sync your data related to your Fitbit Product with various third-party nutrition and fitness programmes. You can alter and correct any personal information created within the Product and Service by logging into your User Account.



  • When you sign up for a Fitbit User Account, you are required to provide an email address (which will be used as your login ID) and to create an account password (collectively the "Registration Information").
  • If you elect to sign up for a Fitbit User Account using your Facebook credentials, you will be asked to allow Fitbit to access the basic information (including your name, profile picture, gender, networks, user ID, list of friends and other public information) and certain profile information (such as your birthday) associated with your Facebook account
  • In order to benefit fully from the Fitbit Products and Service, you can also add additional personal details to your User Account, such as height, weight, gender and age. If you are using our mobile application, these details are required as part of your registration process.
  • Information sent wirelessly from your Fitbit Product to the Service is stored in your Fitbit User Account.
  • Information that you add manually to the Service is stored in your Fitbit User Account.
  • When you elect to share data from your Fitbit User Account with others, we collect the information you provide about those individuals such as their name and email address.
  • We collect industry standard log data about the browser and operating system you are using, the address of the external or internal page that referred you, your IP address at the time of account creation and keep a log of the pages that you visit on the Services in association with your IP address. We also collect the IP address associated with the device running the Fitbit mobile app each time you sync.
  • We collect location data provided by your mobile device. You must first enable location services when you download the Fitbit mobile application or an updated version of the app. You can then turn location on and off within the app to activate optional features. You can opt-out of location services at any time.


How We Use Your Personal Information


Fitbit will not use your personal information for purposes other than those listed in this privacy policy unless we obtain your consent first. Fitbit uses your personal information to:


  • Provide you with the Service;
  • Analyse Site usage and improve the Service;
  • Deliver to you any administrative notices and communications relevant to your use of the Fitbit Products and Service;
  • Provide you with updates regarding Fitbit Products and Services;
  • Perform internal market research, project planning, troubleshooting problems, and to detect and protect against error, fraud or other criminal activity;
  • Enforce the Fitbit Terms of Use.


Disclosure to Third Parties


At times Fitbit may make certain personal information available to strategic partners that work with Fitbit to provide services to you. For example, if you elect to sync your Fitbit Product data with a third-party nutrition or fitness application, we will share your personal information with that application. In such cases, your account with such third party will continue to be subject to that third party's privacy policy and your Fitbit User Account will continue to be governed by this Policy.


Fitbit may also share your personal information with companies who provide services such as information processing, order fulfilment, product delivery, customer data management, customer research and the like. These companies are obligated to protect your information and may be located wherever Fitbit does business.


We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process. Additionally, in the event of a reorganisation, merger or sale we may transfer any and all personal information we collect to the relevant third party.


Use of Aggregated Anonymous User Data


Fitbit may disclose non-personally identifiable aggregated user data, such as aggregated gender, age, height, weight and usage data gathered from Fitbit devices (without the inclusion of a user's name or other identifying information) to:


  • Organisations approved by Fitbit that conduct consumer research into health and wellness;
  • Users of the Service for purposes of comparison of their personal health and wellness situation relative to the broader community; and
  • Advertisers and other third parties for their marketing and promotional purposes.


Cookies and Other Technology


The Fitbit Site and Service may use "cookies" and other technologies such as pixel tags and web beacons.


Cookies are alphanumeric identifies in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. These technologies tell us which parts of our website you have visited, limit the number of times you see a Fitbit offer, or help us better determine which Fitbit offers you may like to see or to alert you to software compatibility issues. They are also used to analyse and improve our Service's design and functionality.


If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the Service may not be available to you.


"Web beacons" are images embedded in a Web page or email for the purpose of measuring and analysing Site usage and activity. Fitbit, or third-party service providers acting on our behalf, may use Web beacons to help us analyse Site usage and improve the Service.


We may use third-party service providers to help us analyse certain online activities and improve our products and the Service. For example, these service providers may help us measure the performance of our online campaigns or analyse visitor activity on We may permit these service providers to use cookies and other technologies to perform these services for Fitbit. We do not share any personal information about our customers with these third-party service providers, and these service providers do not collect such information on our behalf. Our third-party service providers are required to comply fully with this Policy.


We use search and display advertising so you can find opportunities to purchase Fitbit products and retargeting cookies to present you with Fitbit advertising on other sites based on your interaction on our website. We believe that consumers should exercise choice regarding the collection of personally identifiable information, which is why we disclose the cookies used on our website and provide links to opt-out of those collection practices. Although we would like to honour those browsers that are set with a Do Not Track signal, at the present time we are unable to honour those signals.


  • AdRoll -- The AdRoll Privacy Policy explains how their cookie works and gives you the option to adjust or opt out of this programme.
  • ApNexus -- The ApNexus Cookies page provides information about their cookie and gives you the option to opt out-of this programme.
  • DetaXu -- The DetaXu Data Collection for our Platform page explains their privacy practices and gives you the option to opt-out of this programme.
  • DoubleClick and DoubleClick Floodlight-- This cookie and web beacon is owned by Google. You can adjust Google's use of cookies by visiting Google's Ads Settings. You may permanently opt-out of the Google DoubleClick cookie.
  • Genome -- This cookie is owned by Yahoo! You can read the Yahoo! privacy policy, customise and opt-out of this programme.
  • Google AdWords Conversion -- You can adjust the Google Ads Settings and opt-out of this programme.


We also use the Google Analytics, Optimizely and MixPanel cookies to allow us to see how you use our website and mobile application so that we can improve your experience. We encourage you to read the Google Privacy Policy and MixPanel Privacy Policy. If you don’t want data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. Likewise, you can read the Optimizely Privacy Policy and opt out.


We use social media widgets and plugins so you can use social networking to share items from our site with your AOL, Facebook and Twitter accounts. These interactive mini-programmes run on our site and collect your IP address, which page you are visiting on our site, and sets a cookie to enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by this Privacy Policy.



Information You Elect to Share With Others


If you use a message board, blog, journal or any other method of posting user-generated content on our Site or through the Service, you should be aware that such information can be read, collected or used by others and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these areas.


Through the Service, Fitbit enables you to share information with others. Many users find this to be an important motivator in achieving their fitness goals. Fitbit is dedicated to providing you with full control of your personal data. As such, Fitbit provides you with privacy settings, which you can change at any time by visiting Fitbit generally allows you to set categories or pieces of data to be private, viewable to friends only, or viewable to the public. We encourage you to consider these privacy settings before sharing information on the Site or through the Service, and to periodically review your privacy settings and adjust them in accordance with your preferences.


Fitbit's default settings for new users who signed up for a Fitbit account on or after 8 August 2011 are as follows:



  • Default Public - Basic information (e.g. profile photo, nickname, steps and distance, etc.) will be available to everyone
  • Default Friends - Information your friends likely already know about you (e.g. real name, "About Me", age, gender, height, location, etc.) will be available to your friends
  • Default Private - Information likely to be sensitive (e.g. activity data, food, weight, body data, measurements, journal, mood, allergies, sleep statistics, non-profile photos, etc.) will not be available to third parties


The default settings for Users who signed up for a Fitbit account prior to 8 August 2011 may be different than those described above. All users can update their privacy settings at any time by visiting the privacy settings section of their User account on the Fitbit Site.


Generally, Fitbit limits search engine access to the Site, and instructs search engines not to index user profile pages. However, search engines may access profile information set to the "public" in your privacy setting.


Third-Party Products or Services Offered Through the Fitbit Site


There are a number of separate products and services offered by third parties advertised by us on our Site and through the Service that may be complementary to your use of the Fitbit Products or Service, such as health clubs, weight loss programmes and sports and fitness equipment makers (collectively, "Fitbit Offers"). If you choose to use these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external service providers before deciding to use their services. Fitbit is not responsible for their privacy practices. If you click on a link to a third-party site, Fitbit encourages you to check the privacy policy of that site. Fitbit may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third-party website. We use this information to improve the quality of the Fitbit Offers and customised content on the Service.


Third parties offering products or services will not be given your personal information without your explicit permission.


Contests, Giveaways and Surveys


From time to time, Fitbit may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Fitbit may also ask you to participate in surveys designed to help Fitbit improve the Service. Any personal information provided to Fitbit in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.





We do not knowingly collect any personal information from children under 13. If we discover that a child under the age of 13 has provided us with personally identifying information, we will take steps to delete the information as soon as possible.


Your Right to Delete Your Data


If you would like to cancel your Fitbit account you may do so by emailing our support. When you request cancellation of your account, your personally identifiable information will be deleted, including but not limited your email address, name, photo(s), friends list and links to social and partner sites such as Facebook Twitter, and Google Health. Archival copies of your account information that exist within our back-up system will be deleted in accordance with our normal back-up expiration schedule. Following cancellation or termination of your account, Fitbit may continue to utilise de-identified and anonymised historical data associated with your use of the Fitbit Products.


Email Communications From Us


We may provide our registered customers with weekly summaries of their User Account data and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Fitbit or third-party goods or services.


Fitbit subscribers have the ability to opt-out of receiving our weekly summaries and promotional emails and to terminate their newsletter subscriptions by following the instructions provided in such emails.


Opting out in this manner will not end transmission of service-related emails, such as email alerts.


Data Security


We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Fitbit accounts and systems from unauthorised access.


When you register for the Service, Fitbit requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.


It is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.


Privacy Complaints by European Union Citizens


Fitbit's Services are hosted and operated entirely in the United States and are subject to United States law. Any personal information that you provide to Fitbit is being provided to Fitbit solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing the Fitbit Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.


Fitbit complies with the US - EU Safe Harbour Framework and the US - Swiss Safe Harbour Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Fitbit has certified that it adheres to the Safe Harbour Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbour programme, and to view our certification page, please visit


In compliance with the Safe Harbour Principles, Fitbit commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss citizens with inquiries or complaints regarding this privacy policy should first contact support.


Fitbit has further committed to refer unresolved privacy complaints under the Safe Harbour Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOUR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed Fitbit, please visit the BBB EU SAFE HARBOUR website at for more information and to file a complaint.


Your Responsibility for Maintaining the Confidentiality of your Login ID and Password


You are responsible for maintaining the security of your login ID and password. If you believe that your login ID or password have been compromised you should immediately change your password and contact support. We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Policy or the Fitbit Terms of Use.


If you have a security related concern, please contact support.



Updates to this Policy


We may update this Policy periodically. The date last revised appears at the bottom of the Policy. Changes take effect immediately upon posting.


Contact us if you have any questions or concerns


If you have questions, comments, concerns or feedback regarding this Policy or any other privacy or security concern, send an email to our support


Effective: 10 August 2014 

Archive of Previous Privacy Policies