Below are the ways that we and our partners use these technologies on our Services.
|Category of Use||Purpose of the Use|
|Preferences||To help us remember your settings and preferences, like your preferred language or the country you are in, so that we can provide you with a more personalized experience.|
|Authentication and Security||To log you into the Services; enable us to show you your account data; and help us keep your data and the Services safe and secure.|
|Service Features and Performance||
To provide you with functionality and optimize the performance of the Services.
For example, to keep track of products you add to your shopping cart on fitbit.com; allow you to share information from Fitbit with social networking services like Facebook or Twitter; and improve our website’s load speed and performance.
|Analytics and Research||To help us understand how you are using the Services so that we can make them better, faster, and safer.|
|Advertising||To enable our partners to serve ads for our products and services; deliver relevant ads to people who may be interested in them on other services; measure the performance of ads; and opt you out of receiving interest-based ads if that is your choice.|
Please note: The Fitbit websites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based ads served by our partners, which is why we outline the options available to you above.
Privacy Officer Fitbit, Inc. 199 Fremont Street, 14th Floor San Francisco, CA 94105