Go Dark

Meet gunmetal – the newest shade of Fitbit Blaze.

Meet gunmetal – the newest shade of Fitbit Blaze.



Fitbit Blaze™ & Alta™
are now shipping!

Get Yours Now

One more way to find your fit.

One of the nation’s favourite personal fitness apps is now part of the Fitbit family. Say hello to FitStar.

Learn more


Fitness super watch

Train smarter. Go farther. Learn more

Fitbit Activity Index

Explore the top exercises of Fitbit users, popular fitness trends
across the globe and tips for trying a new workout.

Take a Look

Meet the Fitbit family.

Compare all products
  • +
  • Everyday fitness

  • Active fitness

  • WI-FI Smart scale

Need help choosing a tracker?

Whether you want to use heart rate to take your fitness to the next level or just want to see how your steps add up each day, there’s a Fitbit tracker for your goals.