Introducing

new

fitness wristband

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Fit for all kinds of love

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Get fit&nbsp in style

Meet Fitbit Blaze

Fitbit Activity Index

Explore the top exercises of Fitbit users, popular fitness trends
across the globe & tips for trying a new workout.

Take a Look

New season.
New styles from Tory Burch.

Today’s best fashion is all about fitness with a new Resin-Inlay Hinge Bracelet, Metallic Leather Bracelet & Striped Grosgrain Bracelet from Tory Burch

See the Collection

One more way to find your fit.

One of the nation’s favorite personal fitness apps is now part of the Fitbit family. Say hello to FitStar.

Learn more

chargeHR

Heart rate + activity wristband

Every beat counts.Learn more

surge

Fitness super watch

Train smarter. Go farther. Learn more

Meet the Fitbit family.

Compare all products
  • +
  • Everyday fitness

  • Active fitness

  • WI-FI Smart scale

Zip Zip One One Flex Flex Charge Charge
new
Alta Alta
Charge HR Charge HR
new
Blaze Blaze
Surge Surge Aria Aria
Zip Zip One One Flex Flex Charge Charge
new
Alta Alta
Charge HR Charge HR
new
Blaze Blaze
Surge Surge Aria Aria

Need help choosing a tracker?

Whether you want to use heart rate to take your fitness to the next level or just want to see how your steps add up each day, there’s a Fitbit tracker for your goals.