Inspire mum to move to her own beat.

Gift new Fitbit Alta HR, our slimmest heart rate tracker yet.

New

New Accessories

Customize Alta HR & Charge 2 with these stylish bands.

Try Fitstar for free

Jumpstart your goals with 3 free months of personalized fitness coaching.

Adventures

Embark on a virtual experience to discover landmarks, take in breathtaking views & reach your fitness goals.

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better