See what’s new

Get a look at the newest products & experiences from Fitbit

new

The power of heart rate in our slimmest design yet.

Introducing the all-new Alta HR—the heart rate wristband that helps you reach your health goals in style.

newExplore sleep insights and sleep stages.

Now, get personalized insights on how to improve your sleep. And on Alta HR, Charge 2 and Blaze, you’ll see your time spent in light, deep and REM stages.

Learn more

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Reach your goals faster with Fitstar.

Discover the all-new Fitstar: video workouts with personalized recommendations based on your Fitbit activity, plus new trainers and customizable music.

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Transform your look for work, workouts and beyond.

Introducing the Alta HR Luxe Leather and Classic Collections and the Charge 2 Sport Collection: distinctive styles for all the places life takes you.

Shop all this and more in the Fitbit Store.

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