SEE WHAT’S NEW

Take a look at the newest products & experiences from Fitbit

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Get a watch that gives you more.

Meet our most advanced timepiece—packed with fitness guidance, health insights, music storage & popular apps.

COMING SOON

Fitbit Ionic

Unlock an exclusive adidas sports experience with this special edition Fitbit Ionic watch.

Harrison BarnesProfessional Basketball Player

Harrison BarnesProfessional Basketball Player

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Wireless headphones built for fitness.

Hear what moves you with powerful audio, a secure, comfortable fit & a sweatproof design made for your toughest workouts.

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Track your trends, reach your goals.

Get a sleek scale that measures weight, body fat, lean mass and BMI, tracks your trends & syncs wirelessly to the Fitbit app.

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Work out your way with Fitbit Coach.

Find a whole new way to get fit and stay motivated with personalized video workouts, plus run & walk audio coaching in the all-new Fitbit Coach app.

Fitbit Ionic Accessories

Take your look to the next level.

Find a style you love with interchangeable accessory bands for Fitbit Ionic—available in Horween® leather, sport & more.

Shop all this and more at your local retailer.