SEE WHAT’S NEW

Innovation and inspiration—it all fits together in the latest line-up from Fitbit.

Meet your guide to better health—new Sense

This smartwatch is packed with easy-to-use tools made to help you with heart health, stress management, skin temperature trends and more.

Put motivation on your wrist with new Versa 3

Say hello to the all-day smartwatch with built-in GPS, Active Zone Minutes and smart experiences to keep you moving.

Get 1 year of Fitbit Premium free with new Inspire 2

Reach your goals with the ultimate combination—an easy-to-use fitness tracker with heart rate, and for new Premium users, a 1 year free trial of personalised guidance.*

Run your day with a little help from Google

Use Google Assistant to get quick news and weather, set bedtime reminders and alarms, control your smart home devices and more—just by speaking to your Sense or Versa 3.

Learn more
ACCESSORIES

Change is good

Get the right look for any occasion with exclusive accessories from Fitbit.

SHOP NOW

Shop for all this and more in the Fitbit Store.

GO TO STORE

*12 month free Fitbit Premium trial may only be activated with device activation. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. New Premium users only. Content and features may vary by language and are subject to change. See full terms & conditions here. Get help here.

Voice assistant availability and features may vary, see here. Google Assistant coming late 2020.