SEE WHAT’S NEW

Our newest health and fitness experiences are fit for all.

The all-day smartwatch that helps you to live your best life.

This lightweight, water-resistant smartwatch empowers you to reach health and fitness goals with actionable insights, personalised guidance and more.

Shop the Versa special edition.

The Fitbit Versa special edition watch features an exclusive woven band plus an extra black classic band.

Now kids can get in on the Fitbit fun!

Created for kids 8+, this showerproof fitness wristband tracks steps, active minutes & sleep and rewards kids for hitting their goals.

Fitbit Ionic

Fitbit Ionic: adidas edition is officially here

Unlock your ambition with a unique adidas coaching experience, an exclusive clock face and more.

FEMALE HEALTH TRACKING

Start tracking a whole new kind of cycle.

Now, women can turn on female health tracking in the Fitbit app & on Fitbit watches to log periods and gauge ovulation.

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FITBIT VERSA ACCESSORIES

New accessories to wear Versa your way.

A brand new smartwatch deserves brand new accessories. Shop bands in new styles like metal mesh, stain-resistant silicon & more.

Shop for all this and more in the Fitbit Store.