Take note. Save up to $30 on select products this Back to School Sale. Ends 8/22.* Shop sale

See What's New
Know your body better with the latest lineup from Fitbit.

Move forward with new Charge 4

Get a deeper understanding of your body with 24/7 heart rate, Active Zone Minutes, sleep tracking and up to 7 day battery.*

Get style versatility with a special edition

Get an exclusive woven band plus extra classic band with Charge 4 Special Edition.

Run, bike and hike phone-free

Use built-in GPS to see your pace and distance on Charge 4, then see a map of your workout and heart rate intensity in the Fitbit app.

Optimize your efforts with Active Zone Minutes

Feel a buzz when you reach your target heart rate zones during workouts and celebrate when you earn extra minutes.

Improve your habits, improve your health

Join Fitbit Premium to turn your Fitbit data into personalized guidance to achieve your goals.


Change is good

Get the right look for any occasion with exclusive accessories from Fitbit.

Shop now

Shop all this and more in the Fitbit Store.

* Varies with use and other factors; up to 5 hours with continuous GPS.