New watch. New trackers. New ways to get fit. Now there’s something for everybody. Shop all smartwatches

Versa 2

Elevate your day with a health & fitness smartwatch featuring Amazon Alexa Built-in.*

Versa Lite

Live boldly with a simple smartwatch packed with key fitness & lifestyle features.

Ionic

A smartwatch packed with built-in GPS, insights, music & more.

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Versa Family

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Fitbit Versa 2™ Special Edition

$229.95
$229.95
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Fitbit Versa 2™

$199.95
$199.95
$199.95
$199.95
$199.95
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Fitbit Versa Lite

$159.95
$159.95
$159.95
$159.95
$159.95
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Ionic Family

Fitbit Ionic™

$249.95
$249.95
$249.95
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Fitbit Ionic: adidas edition™

$279.95
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