NEW

Find inspiration for miles with built-in GPS and new activity features on our most advanced tracker ever.

Now with built-in GPS.

SHOP NOW

An elevated smartwatch with Amazon Alexa Built-in

SHOP NOW

A customised programme for your unique body

Learn more

Take your
goals further

Our latest innovations, made with you in mind

SEE WHAT'S NEW

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

Compare Products

Take a quiz to see which smartwatch or tracker is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

Versa 2 features may change, be discontinued, or require payment in future.