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KNOW YOURSELF TO IMPROVE YOURSELF

Meet our most advanced fitness tracker ever – a water-resistant wristband with new exercise modes, seven-day battery and insights you can use to improve.*

Meet our most advanced fitness tracker ever.*

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An all-day health and fitness smartwatch

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An activity tracker that lets kids aged 8 and over get in on the fun

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Explore the latest Fitbit products and experiences

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

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Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Battery life varies with use and other factors. Water-resistant to 50M.