NEW

NOW WITH ALEXA & ENHANCED SLEEP TRACKING

The new health and fitness smartwatch that gives voice to your goals with Amazon Alexa Built-in.

Now with Amazon Alexa & enhanced sleep tracking

SHOP NOW
new

A brand new customised programme for your unique body

Learn more
new

An easy-to-use smart scale for everyone

PRE-ORDER

Know your body better

A smartwatch, scale, Sleep Score, Fitbit Premium and more

SEE WHAT'S NEW

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

Compare Products

Take a quiz to see which smartwatch or tracker is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

Versa 2 features may change, be discontinued, or require payment in future.