"Fitbit has also added a new stat, to challenge Nike's all-encompassing NikeFuel Points system, which adds up all your activity of different kinds into one number. The Flex tracks active minutes, counting how many minutes of moderate-intensity Cardio you manage in a day."Read more
"The Fitbit Flex crams most of the already impressive technical ability of the Fitbit One into a much smaller unit that can easily be wrapped around your wrist without noticing the weight or bulk"
"CES 2013 Hot Stuff Winner - The Flex monitors your every move, and syncs constantly with your phone via power-sipping Bluetooth 4.0"Read more
"Fitbit has announced the UK release date and price for its Fitbit Flex fitness band. Coming in considerably cheaper than rival products, the device will be £79.99"Read more
"Best for Android fans. Unlike many of its rivals, the Flex is Android and iOS compatible with syncing via Bluetooth or NFC"Read more
"A very clever piece of kit that will give you the perfect New Year health kick"
"Fitbit makes fitness monitors, and this latest one is the coolest yet"
Fitbit Flex comes in multiple colour options.