new

Meet the smartwatch designed for your health and fitness.

Fitbit Ionic is now available.

new

Shop wireless headphones made for exercise.

SHOP NOW

new

See your hard work pay off with smarter scales.

SHOP NOW

new

See what else is new from Fitbit

Learn more

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app