SEE WHAT’S NEW

Our newest health and fitness experiences are fit for all.

A watch to help you live your best life.

This all-day companion uses personalised reminders, coaching, music & more to help you reach your goals.

Shop the Versa special edition.

The Fitbit Versa special edition watch features an exclusive woven band plus an extra black classic band.

Make activity fun for kids!

Created for kids 8+, this water-resistant fitness tracker tracks steps, active minutes & sleep and rewards kids for hitting their goals.

Fitbit Ionic

Fitbit Ionic: adidas edition is officially here

Unlock your ambition with a unique adidas coaching experience, an exclusive clock face and more.

FEMALE HEALTH TRACKING

Start tracking a whole new kind of cycle.

Now, women can turn on female health tracking in the Fitbit app & on Fitbit watches to log periods and gauge ovulation.

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FITBIT VERSA ACCESSORIES

New accessories to wear Versa your way.

A brand new watch deserves brand new accessories. Shop bands in new styles like metal mesh, stain-resistant silicon & more.