SEE WHAT’S NEW

Our newest health and fitness experiences are fit for all.

An intuitive watch that helps you live better.

Get personalised reminders, coaching and music on Versa – now with even more clock faces and apps plus new accessory bands.

Make fitness fun for the younger ones!

Now kids can add friends and compete in step challenges with this showerproof activity tracker for ages 8+.

FEMALE HEALTH TRACKING

A smarter way to track cycles

Use the Fitbit app to log periods, estimate ovulation, compare your cycle to other health data and more. You can even track some of these stats on Fitbit Ionic and Versa.

FITBIT VERSA ACCESSORIES

New accessories to wear Versa your way.

A brand new watch deserves brand new accessories. Shop bands in new styles like metal mesh, stain-resistant silicon & more.