Meet our most advanced fitness tracker ever – a swimproof wristband with new exercise modes, seven-day battery and insights you can use to improve.*

Meet our most advanced fitness tracker ever.*

Learn more

An all-day health and fitness watch

Learn more

An activity tracker that lets kids aged 8 and over get in on the fun

Learn more

See what’s new

Explore the latest Fitbit products and experiences


Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

Compare Products

Take a quiz to see which watch or wristband is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Battery life varies with use and other factors. Water-resistant to 50M.