SEE WHAT’S NEW

From bold colours to big inspiration, the latest lineup from Fitbit is fit for everybody.

There’s a bold new watch in the Versa family.

With key fitness and smart features, vibrant colours and an easy one-button design, Fitbit Versa Lite Edition will motivate you to make your goals reality.

Embrace your fitness goals with two new trackers.

Get into a new groove with Fitbit Inspire and Inspire HR—easy-to-use trackers featuring encouraging reminders, calorie tracking and more.

FOR KIDS AGES 6+

Make family time more fun with Fitbit Ace 2.

This swimproof and kid-friendly tracker makes activity more exciting with motivating challenges, sleep tracking and more.

ACCESSORIES

Break out a new look.

With exclusive new accessories in materials like premium Horween® leather, sport and woven, there are styles for every occasion.

SHOP NOW

Shop for all this and more in the Fitbit Store.