new

Get advanced stress tracking with an EDA sensor, plus high & low heart rate notifications and an on-wrist skin temperature sensor.

PRE-ORDER
new

The motivation you need to just go.

PRE-ORDER

new

Make healthy a habit with this slim tracker.

PRE-ORDER

“Hey Google”

Get Google Assistant on Sense and Versa 3.*

SEE WHAT’S NEW

Fitbit helps you live a healthier life by tracking your daily activity, exercise, sleep, nutrition and weight.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

Compare Products

Take a quiz to see which smartwatch or tracker is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Coming late 2020