Live your best life

Meet the all-new health and fitness watch that packs personalized insights, 24/7 heart rate, music, apps & 4+ day battery into a super lightweight design.*

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A watch with a unique coaching experience


See what’s new

Female health tracking, sleek accessories and more



An activity tracker that lets kids aged 8 and over get in on the fun


Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

See how Fitbit can help you exercise, eat, sleep and live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Battery life varies with use and other factors.