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KNOW YOURSELF TO IMPROVE YOURSELF

Meet our most advanced fitness tracker ever – a swimproof wristband with new exercise modes, seven-day battery and insights you can use to improve.*

Meet our most advanced fitness tracker ever.*

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An all-day health and fitness watch

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An activity tracker that lets kids aged 8 and over get in on the fun

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Explore the latest Fitbit products and experiences

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Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

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See how people around the globe have changed their lives with Fitbit

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Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Battery life varies with use and other factors. Water-resistant to 50M.