NEW

NOW WITH ALEXA & ENHANCED SLEEP TRACKING

The new health and fitness smartwatch that elevates every moment with Amazon Alexa Built-in.

Now with Amazon Alexa & enhanced sleep tracking

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new

A brand new customised programme for your unique body

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new

An easy-to-use smart scale for everyone

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Know your body better

A watch, scale, Sleep Score, Fitbit Premium and more

SEE WHAT'S NEW

Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

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See how people around the globe have changed their lives with Fitbit

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Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

Versa 2 features may change, be discontinued, or require payment in future.