fitbit luxe

Get style that moves you with fitness & wellness features made to shine a light on your beauty, outside and in.

Learn more

We're officially part of the Google family

Learn more


Make healthy a habit with this slim tracker.

Learn more

“Hey Google”

Get Google Assistant on Sense and Versa 3.*


Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

Compare Products

Take a quiz to see which watch or tracker is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Voted 2018 Tracker of the Year by Wareable


Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Coming late 2020