Live your best life

Meet the all-new health and fitness watch that packs personalized insights, 24/7 heart rate, music, apps & 4+ day battery into a super lightweight design.*

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A watch with a unique coaching experience


See what’s new

Female health tracking, sleek accessories and more



An activity tracker that lets kids aged 8 and over get in on the fun

Where to buy

Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

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Take a quiz to see which watch or wristband is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

*Battery life varies with use and other factors.