NEW

Move forward with new activity features and built-in GPS on our most advanced tracker ever.

Now with Active Zone Minutes.

Learn more

An elevated watch with precision-crafted design

Learn more

A customised programme for your unique body

Learn more

Take your
goals further

Our latest innovations, made with you in mind

SEE WHAT'S NEW

Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep and weight.

Why Fitbit?

See how people around the globe have changed their lives with Fitbit

Compare Products

Take a quiz to see which watch or tracker is right for you.

Explore the Fitbit App

Learn why people love it.

Join the Community

Connect with fellow Fitbit users, plus find tips, inspiration, recipes and more.

Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

Versa 2 features may change, be discontinued, or require payment in future.