Get tools for heart health, stress management, skin temperature trends and more with new Fitbit Sense. Shop now

New

Versa 3

A smartwatch that puts motivation on your wrist.

New

Fitbit Sense™

A smartwatch that helps you stress less and track your heart.

Charge 4 and Inspire 2

Our most advanced tracker with built-in GPS and our newest tracker with a 1-year Premium trial.◆

Move forward with Charge 4

Our most advanced tracker with built-in GPS, Active Zone Minutes and up to 7 day battery life.*

All Products

SPECIAL EDITION EXCLUSIVE NEW SALE

Smartwatches

NEW

Fitbit Sense™

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NEW

Fitbit Versa 3™

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Fitbit Versa 2™

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Fitbit Versa 2™ Special Edition

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SPECIAL EDITION EXCLUSIVE NEW SALE

Trackers

NEW

Fitbit Inspire 2™

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Fitbit Charge 4™ Special Edition

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Fitbit Charge 4™

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Fitbit Ace 2™

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SPECIAL EDITION EXCLUSIVE NEW SALE

Services

Fitbit Premium Membership

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Fitbit Premium + Health Coaching Membership (7-day trial)

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SPECIAL EDITION EXCLUSIVE NEW SALE

Smart Scales

Fitbit Aria Air™

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SPECIAL EDITION EXCLUSIVE NEW SALE

Accessories

Sense & Versa 3 Accessories

NEW

Sense & Versa 3 Sport Bands

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NEW

Sense & Versa 3 Woven Bands

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EXCLUSIVE

Victor Glemaud for Sense & Versa 3 Knit Bands

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EXCLUSIVE

Sense & Versa 3 Premium Horween® Leather Bands

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EXCLUSIVE

Pendleton for Sense & Versa 3 Woven Bands

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NEW

Sense & Versa 3 Infinity Bands

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Charge 4 & Charge 3 Accessories

Charge 4 & Charge 3 Woven Bands

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Charge 4 & Charge 3 Sport Bands

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Charge 4 & Charge 3 Horween® Leather Bands

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Charge 4 & Charge 3 Classic Bands

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Inspire 2, Inspire HR & Inspire Accessories

NEW

Inspire 2 Stainless Steel Mesh

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NEW

Inspire 2 Clip

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Inspire 2, Inspire HR & Inspire Horween® Leather Double Wrap

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Inspire 2, Inspire HR & Inspire Horween® Leather Bands

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Inspire 2, Inspire HR & Inspire Print Bands

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NEW

Inspire 2 Classic Bands

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Inspire & Inspire HR Stainless Steel Mesh

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Inspire Clips

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Inspire & Inspire HR Classic Bands

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Versa 2, Versa & Versa Lite Accessories

Versa 2, Versa & Versa Lite Sport Bands

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Versa 2, Versa & Versa Lite Woven Reflective Bands

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EXCLUSIVE

Kim Shui for Fitbit Horween® Suede Wrap Bracelet

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Kim Shui for Fitbit Horween® Braided Suede Bracelet

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Versa 2, Versa & Versa Lite Horween® Leather Band

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EXCLUSIVE

Versa 2, Versa & Versa Lite RECCO® Woven Band

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Versa 2, Versa & Versa Lite Stainless Steel Links

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Versa 2, Versa & Versa Lite Woven Hybrid Bands

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Versa 2, Versa & Versa Lite Classic Bands

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Ace 2 Accessories

Ace 2 Classic Bands

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Ace 2 Print Bands

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Ionic Sport Bands

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Ionic Perforated Leather Bands

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Ionic Classic Bands

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Sense & Versa 3 Charging Cable

Inspire 2 Charging Cable

Charge 4 Charging Cable

Versa 2 Charging Cable

Inspire, Inspire HR & Ace 2 Charging Cable

Charge 3 Charging Cable

Ace Charging Cable

Versa & Versa Lite Charging Cable

Ionic Charging Cable

Charge 2 Charging Cable

Blaze Charging Cable

Alta Charging Cable

Charge Charging Cable

Flex Charging Cable

Refurbished Wireless Sync Dongle

SPECIAL EDITION EXCLUSIVE NEW SALE

Apparel

Men's Track Jacket

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Women's Track Jacket

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Headband 3-pack

Men's Long Sleeve Performance Shirt

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Women's Long Sleeve Performance Shirt

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Crew Neck Tee

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Women's Graphic Tank

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◆Free trial may only be activated with device activation. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. New Premium users only. Content and features subject to change. See full terms & conditions here.

 

*Battery life varies with use and other factors. Up to 5 hours with continuous GPS use.