Meet Fitbit Sense, our most advanced health smartwatch. Make smarter choices for your well-being with innovative sensors that track Health Metrics‡, sleep & activity and help manage stress. Plus access 6-month Fitbit Premium membership† and Daily Readiness Score.◆
Free shipping on orders £40+
45 day money back guarantee on devices and accessories
2 year limited warranty on devices and accessories
†New and returning Premium members only. Must activate membership within 60-days of device activation (requires valid payment). This membership cannot be gifted. Cancel before end of membership to avoid recurring fees. Content and features may change. See here for more details. T&C apply.
The only smartwatch with a 6-month Calm subscription
Activate the Premium membership included with your Sense and get an exclusive code for Calm, The #1 App for Sleep, Meditation & Relaxation. Limited time offer.††
Use Google Assistant or Amazon Alexa Built-in to ask your Fitbit smartwatch questions, set alarms, check the weather and more.◆◆
Take Bluetooth® calls, get text & app notifications and more—plus Android users can send quick replies and voice replies.◆◆
Get a week of battery life without stopping to charge, along with fast charging—fuel for a full day in just 12 minutes.**
Choose from activity modes to get real-time stats during workouts or let SmartTrack automatically recognise and record them for you.
Choose and store up to 5 of your favourites right on your wrist, then easily switch your look from one to another.
Use your watch and the Fitbit app to log periods, record symptoms, track your ovulation and discover patterns in your cycle.◆◆◆
Download hundreds of apps for fitness, sports and fun—everything from Uber to United Airlines to Spotify to TRX®.
Tap to pay at any retail store or transit station that accepts contactless payments—no phone or wallet necessary.◆◆
See your stats, trends and all your progress in one place—plus access your Premium membership for personalised guidance.◆
With a stainless steel ring, AMOLED & Corning® Gorilla® Glass 3 display and innovative biosensor core, Sense elevates your every day.
Brother Vellies + Fitbit: Empowering fitness through fashion
Give your wrist an elegant twist. These scrunchie bands are effortlessly chic, boldly confident and made with premium Horween® leather.
*The Fitbit ECG app is only available in select countries, not intended for use by people under 22 years old. See here for additional details.
**Varies with use and other factors; up to 12 hours with continuous GPS. Get 24 hours of charge with 12 minutes of charging.
***Skin temperature variation and SpO2 are not available in all markets. Skin temperature is only available in the Fitbit app and only displays variation. Significant changes in ambient temperature may negatively impact skin temperature tracking. The SpO2 feature is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help you manage your well-being and keep track of your information. The SpO2 feature requires more frequent charging.
†New and returning Premium users only. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. See full terms & conditions here.
††Requires purchase of Fitbit Sense and activation of 6-month Fitbit Premium membership on Fitbit.com (valid payment method is required). New and returning Premium users only. 6-month Calm Premium membership only available for non-active Calm Premium members. Only one Calm Premium membership may be redeemed per customer. While supplies last. May not be available in all locales and may be in English only.
◆Daily Readiness Score requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only.
◆◆Calls, texts and notifications available when phone is nearby. Voice assistant availability and features may vary, see here. Applicable subscriptions required for offline music. Spotify and Deezer not available in all countries. Always-on display mode and on-wrist calls require more frequent charging. Fitbit Pay accepted everywhere that accepts tap-to-pay purchase. See bank and transit availability here.
◆◆◆This feature is not intended to be used for contraceptive or other medical purposes. Fitbit does not guarantee or warrant that this feature can be used to achieve particular results. This feature may not accurately predict your menstrual cycles or related information. This feature is intended only to help users monitor and keep track of certain information.
§Statistics as of Q4 2020. Relevant study: https://pubmed.ncbi.nlm.nih.gov/33149712/
§§Only available for Fitbit Premium members. This feature is not intended to diagnose or treat any medical condition and should not be relied on for any medical purposes. It is intended to provide information that can help you manage your well-being. We only use the microphone to register noise levels and snores; we do not store any of your audio data.