Find your motivation and tune into better health in 2021. Shop now

Find your motivation and tune into better health in 2021

New year. New goals. New motivation. Shop products and work towards a healthier new you.

Charge 4 and Inspire 2

Our most advanced tracker with built-in GPS and our newest tracker with a 1-year Premium trial.◆

Move forward with Charge 4

Our most advanced tracker with built-in GPS, Active Zone Minutes and up to 7 day battery life.*

All Products

Smartwatches

NEW

Fitbit Sense

NEW

Fitbit Versa 3

Fitbit Versa 2

Fitbit Versa Lite Edition

Trackers

NEW

Fitbit Inspire 2

Fitbit Charge 4 Special Edition

Fitbit Charge 4

Fitbit Inspire HR

Fitbit Inspire

Fitbit Ace 2

Services

Fitbit Premium Membership

Smart Scales

Fitbit Aria Air

Accessories

Sense & Versa 3 Accessories

NEW

Sense & Versa 3 Sport Bands

NEW

Sense & Versa 3 Woven Bands

EXCLUSIVE

Victor Glemaud for Sense & Versa 3 Knit Bands

EXCLUSIVE

Sense & Versa 3 Premium Horween® Leather Bands

EXCLUSIVE

Pendleton for Fitbit Sense & Versa 3 Woven Bands

NEW

Sense & Versa 3 Infinity Bands

Charge 4 & Charge 3 Accessories

Charge 4 & Charge 3 Woven Bands

Charge 4 & Charge 3 Sport Bands

EXCLUSIVE

Charge 4 & Charge 3 Horween® Leather Bands

Charge 4 & Charge 3 Classic Bands

Inspire 2, Inspire HR & Inspire Accessories

EXCLUSIVE

Inspire 2 Stainless Steel Mesh

NEW

Inspire 2 Clip

Inspire 2, Inspire HR & Inspire Horween® Leather Bands

Inspire 2, Inspire HR & Inspire Print Bands

NEW

Inspire 2 Classic Bands

Inspire Clips

Inspire & Inspire HR Classic Bands

Versa 2, Versa & Versa Lite Accessories

Versa 2, Versa & Versa Lite Sport Bands

Versa 2, Versa & Versa Lite Woven Reflective Bands

Versa 2, Versa & Versa Lite Horween® Leather Band

EXCLUSIVE

Versa 2, Versa & Versa Lite Stainless Steel Links

Versa 2, Versa & Versa Lite Woven Hybrid Bands

Versa 2, Versa & Versa Lite Classic Bands

Ace 2 Accessories

Ace 2 Classic Bands

Ace 2 Print Bands

Ionic Perforated Leather Bands

Sense & Versa 3 Charging Cable

Inspire 2 Charging Cable

Charge 4 Charging Cable

Versa 2 Charging Cable

Inspire, Inspire HR & Ace 2 Charging Cable

Charge 3 Charging Cable

Versa & Versa Lite Charging Cable

Ionic Charging Cable

Charge 2 Charging Cable

Flex 2 Charging Cable

Blaze Charging Cable

Alta Charging Cable

Flex Charging Cable

Refurbished Wireless Sync Dongle

Mom and daughter laughing and meditating

Relax and recenter

man wearing Charge 4 with woven band

Shop Charge 4 woven bands

black and coral coloured sport bands for Fitbit Sense and Versa 3

Shop Sense & Versa 3 sport bands

◆Free trial may only be activated with device activation. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. New Premium users only. Content and features subject to change. See full terms & conditions here.

*Battery life varies with use and other factors. Up to 5 hours with continuous GPS use.