Save up to £30 this summer and get free shipping on orders £40+, now through 27/7.* Shop sale


Get style that moves you


Get kids 6+ motivated to move


Save up to £30 on select products




We're officially part of the Google family




Black Sense smartwatch


The innovative features you need for a healthier life, all on your wrist.

White luxe


Get motivated to move with inspiration and guidance in a slim tracker.



At Fitbit, health & fitness come first

Each Fitbit product includes these core features and more to inspire you on your journey.



Deepak Chopra’s Mindful Method

An exclusive wellness collection created and curated for Fitbit and led by the pioneer in integrative health & well-being, Deepak Chopra.

Deepak Chopra


Meet the app that puts a world of health & fitness in your hands

All day activity app screen Exercise tracking app screen App heart rate screen App sleep screen App weight and nutrition App friends screen

Get a snapshot of your day

From steps and distance to calories burned and active minutes, see your daily progress each day and over time.

Make your workouts work for you

See your exercise stats right in the app so you can better optimise workouts and find out how you’re improving.

Use your heart to learn about your health

All products with 24/7 heart rate enable you to see your heart rate zones during workouts, track resting heart rate trends and get a Cardio Fitness Score.

Get better rest

Wear your tracker or smartwatch to record your sleep, then use the Fitbit app to view insights, set goals and create a better bedtime routine. Some sleep features in the Fitbit app are only supported by Fitbit products with heart rate tracking.

See how everything you do adds up

Log meals and snacks, then compare that information against your activity stats to get a better idea of your calories in vs. out.

Stay inspired on your journey

Connect with friends, join groups and participate in challenges that keep you moving towards your goals.



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*Sale applies to select Fitbit products and accessories on while supplies last. Offer ends 27 July, 2021 at 11:59 pm GMT. Purchase is limited to ten (10) Fitbit products. Exclusions apply. Cannot be combined with other discounts or applied after the order has been placed. Terms of offer are subject to change. Void where prohibited.