Whether you’re looking for sleek style or the motivation to get kids moving, Luxe and Ace 3 have you covered. SEE WHAT'S NEW


Discover motivation that’s fresh, fun & fashionable

Reach your goals with the effortlessly chic Luxe

Get fashion on the outside and fitness on the inside with this slim tracker. A stylish bracelet design, on-wrist activity, sleep & stress tracking, plus in-app insights make Luxe a must-have wellness and wardrobe essential.

Encourage kids to build healthy habits with Ace 3

Get the tracker that makes fitness fun for kids 6+ with activity & sleep duration tracking, cool clock faces, family challenges and more.

Explore the Spring 2021 launch event

Get a closer look at how the latest products and innovations from Fitbit can help the world manage stress in style.

New accessories

Change is good

Get the right look for any occasion with exclusive accessories from Fitbit.

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New accessories

Shop for all this and more in the Fitbit Store.