We are generally a healthy bunch, but some Fitbit employees like to eat cookies. In addition, we use cookies and other technologies like pixel tags and web beacons to improve the functionality of the Fitbit Service.

Technologies We Use

Cookies are text files that are sent by servers to web browsers and stored on your computer. They tell us which parts of the Fitbit Service you’ve visited so we can figure out which promotions you may like to see or to alert you to software compatibility issues.

Web beacons and pixel tags are images embedded in a webpage or email for the purpose of measuring and analyzing usage and activity. Fitbit, or third party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality.

Social media tools, like widgets and plug-ins, are used so you can share information from Fitbit on other sites such Facebook and Twitter. These interactive mini-programs collect your IP address, record the pages you visit on our Sites, and set cookies that will enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by Fitbit’s Privacy Policy. We also use the Facebook and Twitter pixel tags to help us understand how effective our marketing is on those sites.

Does Fitbit Honor “Do Not Track” Signals?

Although we would like to honor the browsers set with a “Do Not Track” signal, the Sites do not currently respond to a DNT or similar signal as it awaits the results of efforts by the policy and legal community to determine the meaning of DNT and the proper way to respond. However, we believe that consumers should exercise choice regarding the collection of this type of data, which is why we disclose the cookies used and provide links to opt-out of those collection practices below.

We use the following third-party advertising cookies to present you with opportunities to purchase Fitbit products on our Site; and retargeting cookies, to present you with Fitbit advertising on other websites based on your interaction on our Sites and other websites:

• AppNexus: The AppNexus Cookies page provides information about their cookie and gives you the option to opt out-of this program.
• DataXu: The DataXu Data Collection for our Platform page explains their privacy practices and gives you the option to opt-out of this program.
• DoubleClick and DoubleClick Floodlight: This cookie and web beacon is owned by Google. You can adjust Google's use of cookies with Google's Ads Settings. You may permanently opt-out of the Google DoubleClick cookie.
• Google Adwords Conversion: You can adjust the Google Ads Settings and opt-out of this program.
• AdRoll: The AdRoll Privacy Policy explains how their cookie works and gives you the option to adjust or opt out of this program.
• Twitter Advertising: This cookie allows us to present you with retargeting advertising for Fitbit products on Twitter. This Twitter FAQ explains how their advertising program works and gives you the option to adjust your Twitter settings.
• LiveRamp: The LiveRamp Advertising Data Privacy Policy explains how their cookie works and gives you the option to opt out of this program.
• Advertising.com: Owned by AOL, you can opt-out and read more about this advertising program.
• Bidswitch: Owned by iponweb, you can opt-out and read more about this advertising program.
• Facebook Custom Audiences: You can adjust your Facebook advertising settings from within your Facebook account and opt-out of advertisements from within the Facebook application.
• Genome: Owned by Yahoo!, you can opt-out and personalize this advertising program.
• SearchForce: We use this web beacon to help analyze our advertising campaigns.

We use the following third-party data analytics platforms to improve the Fitbit Service in a variety of ways:

• Mixpanel: We use Mixpanel as our primary analytics tool to understand how our customers use the Fitbit Service and Mixpanel People to contact you about the use of our product, for example, to proactively assist you if you have trouble syncing your Device. You can read the MixPanel Privacy Policy and opt-out.
• We use Google Analytics, New Relic, KissInsights and Optimizely analytics cookies allow us to see how you use our services so we can improve your experience. We encourage you to read the Google Privacy Policy. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. You can read the Optimizely Privacy Policy and opt-out. You can also read the New Relic privacy policy.

Contact Us

You can email us with any questions or comments at privacy@fitbit.com.

Privacy Officer
Fitbit, Inc.
405 Howard Street
San Francisco, CA 94105