new

Our slimmest, most stylish heart rate tracker.

Now available to buy

Introducing the all-new

New Accessories

Customize Alta HR & Charge 2 with these stylish bands.

Introducing Designer Collections

Go from run to runway with these exclusive Fitbit accessories made by fashion’s top designers.

Adventures

Embark on a virtual experience to discover landmarks, take in breathtaking views & reach your fitness goals.

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app