Gain powerful insights into your health with the latest from Fitbit.


Our most advanced fitness tracker yet.

Unlock a deeper understanding of your health with 24/7 heart rate, all-day calorie burn and real-time goal progress on this swimproof band.*

Get style that pays with a special edition.

Charge 3 Special Editions come with two band styles plus Fitbit Pay for payments on the go.

An intuitive smartwatch that helps you live better.

Get personalized reminders, coaching and music on Versa—now with even more clock faces and apps plus new accessory bands.

Make fitness fun for the younger ones!

Now kids can add friends and compete in step challenges with this showerproof activity tracker for ages 8+.


A smarter way to track cycles. Period.

Use the Fitbit app to log periods, estimate ovulation, compare your cycle to other health data and more. You can even track some of these stats on Fitbit Ionic™, Versa and Charge 3.


Exclusive new styles.

Shop new accessories for Versa and Charge 3 in materials like premium Horween® leather, sport and woven—including styles sold only on


Shop all this and more in the Fitbit Store.

*Water resistant to 50M