SEE WHAT’S NEW

Our newest health and fitness experiences are fit for all.

A smartwatch to help you live your best life.

This all-day companion uses personalized reminders, coaching, music & more to help you reach your goals.

Shop the Versa special edition.

The Fitbit Versa special edition watch features an exclusive woven band plus an extra black classic band & lets you make payments without your wallet.

Now kids can get in on the Fitbit fun!

Created for kids 8+, this showerproof fitness wristband tracks steps, active minutes & sleep and rewards kids for hitting their goals.

Fitbit Ionic

Fitbit Ionic: adidas edition is officially here

Unlock your ambition with a unique adidas coaching experience, an exclusive clock face & more.

FEMALE HEALTH TRACKING

Start tracking a whole new kind of cycle.

Now, women can turn on female health tracking in the Fitbit app & on Fitbit watches to log periods and gauge ovulation.

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FITBIT VERSA ACCESSORIES

New accessories to wear Versa your way.

A brand new watch deserves brand new accessories. Shop bands in new styles like metal mesh, stain-resistant silicon & more.

Shop all this and more in the Fitbit Store.