Take a look at the newest products & experiences from Fitbit


Get a watch that gives you more.

Meet our most advanced timepiece—packed with fitness guidance, health insights, music storage & popular apps.


Fitbit Ionic

Unlock an exclusive adidas sports experience with this special edition Fitbit Ionic watch.

Harrison BarnesProfessional Basketball Player

Harrison BarnesProfessional Basketball Player


Wireless headphones built for fitness.

Hear what moves you with powerful audio, a secure, comfortable fit & a sweatproof design made for your toughest workouts.


Track your trends, reach your goals.

Get a sleek scale that measures weight, body fat, lean mass and BMI, tracks your trends & syncs wirelessly to the Fitbit app.


Work out your way with Fitbit Coach.

Find a whole new way to get fit and stay motivated with personalized video workouts, plus run & walk audio coaching in the all-new Fitbit Coach app.

Fitbit Ionic Accessories

Take your look to the next level.

Find a style you love with interchangeable accessory bands for Fitbit Ionic—available in Horween® leather, sport & more.

Shop all this and more in the Fitbit Store.