Make hearts happy this Valentine’s Day with up to $70 off select gifts.* Shop sale

Save up to $70

On select gifts. Sale ends 2/20.*

NEW

Versa 2

Elevate your day with a health & fitness smartwatch featuring Amazon Alexa Built-in.*

Versa family & Ionic

Three advanced health & fitness smartwatches.

Charge 3 & Inspire HR

Explore two motivating trackers—both with heart rate.

Filters
Clear all
Clear all Apply Filters

All Products

Smartwatches

Versa Family

SALE

Fitbit Versa 2™

$249.95 $199.95
$249.95 $199.95
$249.95 $199.95
$249.95 $199.95
$249.95 $199.95
$249.95 $199.95
swatch
swatch
swatch
swatch
swatch
swatch
SALE

Fitbit Versa 2™ Special Edition

$279.95 $229.95
$279.95 $229.95
swatch
swatch
SALE

Fitbit Versa Lite

$199.95 $159.95
$199.95 $159.95
$199.95 $159.95
$199.95 $159.95
$199.95 $159.95
swatch
swatch
swatch
swatch
swatch

Ionic Family

SALE

Fitbit Ionic™

$329.95 $249.95
$329.95 $249.95
$329.95 $249.95
swatch
swatch
swatch
SALE

Fitbit Ionic: adidas edition™

$359.95 $279.95
swatch

Trackers

SALE

Fitbit Inspire HR™

$129.95 $99.95
$129.95 $99.95
$129.95 $99.95
swatch
swatch
swatch
SALE

Fitbit Inspire™

$99.95 $79.95
$99.95 $79.95
swatch
swatch
SALE

Fitbit Charge 3™ Special Edition

$219.95 $149.95
$219.95 $149.95
swatch
swatch
SALE

Fitbit Charge 3™

$199.95 $129.95
$199.95 $129.95
swatch
swatch
SALE

Fitbit Ace 2™

$99.95 $69.95
$99.95 $69.95
$99.95 $69.95
swatch
swatch
swatch

Services

Fitbit Premium Membership

$13.49 / mo
$106.99 / year
swatch
swatch

Smart Scales

Fitbit Aria 2™

$169.95
$169.95
swatch
swatch
new

Fitbit Aria Air™

$69.95
$69.95
swatch
swatch

Accessories

Versa Family Accessories

new

Fitbit Versa™ Family Sport Band

$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
swatch
swatch
swatch
swatch
swatch
swatch
new

Fitbit Versa™ Family Woven Reflective Band

$49.95
$49.95
$49.95
swatch
swatch
swatch
new

Kim Shui for Fitbit Horween® Braided Suede Bracelet

$74.95
swatch
new

Kim Shui for Fitbit Horween® Suede Wrap Bracelet

$74.95
swatch
new

Fitbit Versa™ Family Perforated Horween® Leather Band

$69.95
$69.95
swatch
swatch

Fitbit Versa™ Family Horween® Leather Bands

$69.95
$69.95
$69.95
$69.95
$69.95
$69.95
swatch
swatch
swatch
swatch
swatch
swatch
new

Fitbit Versa™ Family RECCO® Woven Band

$74.95
swatch

Fitbit Versa™ Family Stainless Steel Mesh

$99.95
$99.95
swatch
swatch

Fitbit Versa™ Family Stainless Steel Links

$129.95
$129.95
swatch
swatch

Fitbit Versa™ Family Stainless Steel Tapered Links

$129.95
swatch

Fitbit Versa™ Family Woven Hybrid Band

$44.95
$44.95
$44.95
$44.95
swatch
swatch
swatch
swatch

Fitbit Versa™ Family Classic Band

$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
$39.95
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch
swatch

Charge 3 Family Accessories

Fitbit Charge 3™ Woven Band

$44.95
$44.95
swatch
swatch

Fitbit Charge 3™ Sport Band

$39.95
$39.95
$39.95
$39.95
swatch
swatch
swatch
swatch

Fitbit Charge 3™ Horween® Leather Band

$69.95
$69.95
swatch
swatch

Fitbit Charge 3™ Classic Band

$39.95
$39.95
swatch
swatch

Inspire Family Accessories

Fitbit Inspire™ Clip

$24.95
$24.95
swatch
swatch

Fitbit Inspire™ Family Stainless Steel Mesh

$89.95
$89.95
swatch
swatch

Fitbit Inspire™ Family Horween® Double Leather Wrap

$44.95
swatch

Fitbit Inspire™ Family Horween® Leather Band

$39.95
$39.95
swatch
swatch

Fitbit Inspire™ Family Print Band

$34.95
$34.95
swatch
swatch

Fitbit Inspire™ Family Classic Band

$29.95
$29.95
$29.95
$29.95
swatch
swatch
swatch
swatch

Ace 2 Accessories

Fitbit Ace 2™ Print Band

$34.95
$34.95
swatch
swatch

Fitbit Ace 2™ Classic Band

$29.95
$29.95
$29.95
swatch
swatch
swatch

Fitbit Ionic™ Sport Band

$39.95
$39.95
swatch
swatch

Fitbit Ionic Horween® Leather Bands

$79.95
$79.95
swatch
swatch

Fitbit Ionic™ Classic Band

$39.95
$39.95
$39.95
swatch
swatch
swatch

Fitbit Versa 2™ Charging Cable

$24.95

Fitbit Inspire, Inspire HR, & Ace 2 Charging Cable

$24.95

Fitbit Charge 3™ Charging Cable

$24.95

Fitbit Ace Charging Cable

$4.95

Fitbit Versa & Versa Lite Charging Cable

$24.95

Fitbit Ionic Charging Cable

$24.95

Fitbit Alta HR™ Charging Cable

$4.95

Fitbit Charge 2™ Charging Cable

$4.95

Fitbit Flex 2™ Charging Cable

$4.95

Fitbit Surge™ Charging Cable

$24.95

Fitbit Blaze™ Charging Cable

$24.95

Fitbit Charge HR™ Charging Cable

$24.95

Fitbit Alta™ Charging Cable

$4.95

Fitbit Charge™ Charging Cable

$24.95

Fitbit Flex™ Charging Cable

$24.95

Fitbit One® Charging Cable

$24.95

Refurbished Wireless Sync Dongle

$8.95

Apparel

Men's Track Jacket

$89.95
swatch

Women's Track Jacket

$89.95
swatch

Headband 3-pack

$24.95

Men's Long Sleeve Performance Shirt

$49.95
swatch

Women's Performance Shirt

$49.95
swatch

Crew Neck Tee

$29.95
swatch

Women's Graphic Tank

$39.95
swatch

*Sale applies to select Fitbit products and accessories on Fitbit.com while supplies last. Offer ends February 20, 2020 at 11:59pm PST. Offer includes up to ten (10) Fitbit products in any combination and applies to orders placed on Fitbit.com only. Exclusions apply. Cannot be combined with other discounts or applied after the order has been placed. Terms of offer are subject to change. Void where prohibited. While supplies last.