NEW

FIT FOR EVERYBODY

From the all-new Versa Lite Edition watch to the fresh, slim Inspire heart rate tracker, the Fitbit family is now easier to use and more motivating than ever.

Shop new Fitbit Inspire HR, Versa Lite Edition & more.

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LITE EDITION

A bold, new Lite Edition smartwatch

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Our most advanced tracker yet

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A sleek, easy-to-use tracker with 24/7 heart rate

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

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Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert