new

Live your best life

Meet the all-new health and fitness companion that packs personalized insights, 24/7 heart rate, music, apps & 4+ day battery into a super lightweight design.*

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new

A watch with a unique coaching experience

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See what’s new

Female health tracking, sleek accessories & more

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new

An activity tracker that lets kids 8+ get in on the fun

PRE-ORDER

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep & live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app

*Battery life varies with use and other factors.