NEW

NOW WITH ENHANCED SLEEP TRACKING

The new health and fitness smartwatch that elevates every moment.

The new health & fitness smartwatch with enhanced sleep tracking

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A sleek, easy-to-use tracker with 24/7 heart rate

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A fun, kid-friendly tracker for ages 6+

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Know your body better

A smartwatch, scale, Sleep Score and more

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

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See how people around the globe have changed their lives with Fitbit

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Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

Versa 2 features may change, be discontinued, or require payment in future.