BACK TO SCHOOL SALE

Get back to friends, back to you time and save on select products.

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ENDS 17 AUG

new

An all-day health and fitness smartwatch

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new

A smartwatch with a unique coaching experience

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new

An activity tracker that lets kids aged 8 and over get in on the fun

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep and live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert