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Move forward with new activity features and built-in GPS on our most advanced tracker ever.

Now with Active Zone Minutes.

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An elevated smartwatch with precision-crafted design

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An easy-to-use smart scale for everyone

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goals further

Our latest innovations, made with you in mind

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

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Voted 2018 Tracker of the Year by Wareable

WAREABLE, ON FITBIT CHARGE 3

Fitbit's latest innovation is a design treasure

Popsugar, on Fitbit Versa

Prepare to do way more than just count your steps: Fitbit's new smartwatch is finally here, and it’s called Ionic.

Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health.

Dr. Ryan Rhodes, Director of the University of Victoria Behavioural Medicine Lab, and Fitbit Advisory Panel Expert

Versa 2 features may change, be discontinued, or require payment in future.