SEE WHAT’S NEW

From bold colours to big inspiration, the latest lineup from Fitbit is fit for everybody.

There’s a bold new watch in the Versa family.

With key fitness and smart features, vibrant colours and an easy one-button design, Fitbit Versa Lite Edition will motivate you to make your goals reality.

Make
more fun.

Take your Bitmoji from your phone to your smartwatch clock face and let your cartoon alter ego keep you motivated to get moving, create healthier habits, celebrate your achievements and more.

LEARN MORE

Embrace your fitness goals with two new trackers.

Get into a new groove with Fitbit Inspire and Inspire HR—easy-to-use trackers featuring encouraging reminders, calorie tracking and more.

FOR KIDS AGES 6+

Make family time more fun with Fitbit Ace 2.

This swimproof and kid-friendly tracker makes activity more exciting with motivating challenges, sleep tracking and more.

ACCESSORIES

Break out a new look.

With exclusive new accessories in materials like premium Horween® leather, sport and woven, there are styles for every occasion.

SHOP NOW

Shop for all this and more in the Fitbit Store.