new

Live your best life

Meet the all-new health and fitness watch that packs personalized insights, 24/7 heart rate, music, apps & 4+ day battery into a super lightweight design.*

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new

A watch with a unique coaching experience

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See what’s new

Female health tracking, sleek accessories and more

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new

An activity tracker that lets kids aged 8 and over get in on the fun

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more.

See how Fitbit can help you exercise, eat, sleep and live better

Take a quiz to find the right tracker for you

Learn why people love the Fitbit app

*Battery life varies with use and other factors.