New

Introducing the all-new Fitbit Alta HR.

The power of heart rate in our slimmest design yet.

Introducing the all-new

New Accessories

Customize Alta HR & Charge 2 with these stylish bands.

Try Fitstar for free

Jumpstart your goals with 3 free months of personalized fitness coaching.

Adventures

Embark on a virtual experience to discover landmarks, take in breathtaking views & reach your fitness goals.

Fitbit helps you live a healthy, balanced life by tracking your all-day activity, exercise, sleep, and weight.

See how Fitbit can help you exercise, eat, sleep & live better