LEARN MORE: WATCH THE FLEX VIDEO

Introducing Flex™
Set a goal and go.

Track your steps, distance, and calories with Zip™, One™, and now Flex™, our newest activity tracker. Choose the tracker that fits your day the best.


FLEX™

Fitbit will help you
get up and go.

Track your steps, distance, and calories with Zip™, One™, and now Flex™, our newest activity tracker. Choose the tracker that fits your day the best.


The ONE ™

Fitbit will help you
get up and go.

Track your steps, distance, and calories with Zip™, One™, and now Flex™, our newest activity tracker. Choose the tracker that fits your day the best.


ZIP ™
Get Active

Fitbit will help you
eat smarter.

Log your food and activity wherever you are, using Fitbit's website and mobile app. You'll know how many calories you've consumed, and how many it'll take to hit your daily target.

The Fitbit Mobile App
iPhone Android
It's free

Eat Better

Fitbit will help you
tell your weight who's boss.

Meet Aria™ – it's the smartest scale we know. Follow your progress and long-term trends as you learn how to stay on track and reach your weight goals.

Manage Weight

Fitbit will help you
sleep more soundly.

Measure how long and how well you sleep. It never rests, even when you do – and its silent alarm gently wakes you, without disturbing your partner.


FLEX™

Fitbit will help you
sleep more soundly.

Measure how long and how well you sleep. It never rests, even when you do – and its silent alarm gently wakes you, without disturbing your partner.


The ONE ™
Sleep Better

The Fitbit family motivates you to stay active,
live better, and reach your goals.

We'll help you achieve what you set out to do,
by sharing a full picture of your progress over time.

IN MY TARGET
CALORIE
ZONE!
SMART DAILY
DECISIONS
KEEP ME MOVING!
WALK TO AND
FROM WORK

Join people around the world in getting fit,
one milestone at a time.

SOME FITBIT BADGES BEING AWARDED NOW

FITBIT
MEMBERS GET
BADGES AS
THEY REACH
GOALS!

Select color

Fitbit Zip comes in five color options.

COLOR: LIME
ADD TO CART

Select color

Fitbit One comes in two color options.

COLOR: BLACK
ADD TO CART

Select color

Fitbit Aria comes in two color options.

COLOR: WHITE
ADD TO CART

Select color

Fitbit Flex comes in two color options.
Additional colors available as accessory bands.

COLOR: BLACK
ADD TO CART